Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
More
Android Developers Blog
The latest Android and Google Play news for app and game developers.
In-app Subscriptions in Google Play
24 Mai 2012
[This post is by Ibrahim Elbouchikhi, Product Manager on the Google Play team. —Dirk Dougherty]
We launched In-app Billing on Google Play a year ago to give developers more ways to sell and engage users over the lifetime of their apps. Since the launch, In-app Billing has been extremely successful in helping developers monetize their apps through try-and-buy, virtual goods, upgrades, and other popular business models. Today, 23 of the 24 top-grossing apps in Google Play use In-app Billing, and the total revenue generated from in-app purchases exceeds revenue from traditional app purchases.
We’re now taking In-app Billing further by adding another important business model — subscriptions.
Starting today, developers can use In-app Billing to sell monthly or annual subscriptions from inside of their apps. All subscriptions are auto-renewing, for every app and game and every type of subscription product.
Developers just set the price and billing interval and Google Play manages the purchase transactions for them, just as it does for other in-app products and app purchases.
For users, Google Play provides a familiar and convenient purchase experience, highlighting subscription details such as price and billing interval before continuing with purchases. After the transaction, Google Play manages recurring billing and keeps users informed of new charges, sending them an email with each renewal. At any time, users can visit My Apps in the Play Store app to view their subscriptions and cancel any subscription as needed.
While making it easy for developers to offer a great purchasing experience, our subscriptions are also designed for flexibility. Developers can use them to monetize premium dynamic content such as journals and magazines, but they can also use them to sell access to bundled products, game levels, music and video content, value-added services, or any other digital content.
Building on Google Play’s strength as a truly cloud-connected experience, developers can offer users the ability to carry their subscriptions across multiple properties, services, or campaigns. To make this easier, we’re introducing an HTTP-based publisher API through which enterprise-scale backend servers can validate or cancel subscriptions. Using this API, for example, developers can extend access from their Android apps to their web properties, based on subscriptions that are purchased on Google Play.
In the coming days, several developers will be launching apps with Google Play subscriptions and we expect many more to follow. Glu Mobile is launching updated versions of its top Android titles, including
Frontline Commando
, offering subscriptions through custom VIP currency packages. "We're using Google Play subscriptions to offer consumers a compelling value and a single currency which they can use across Glu’s most popular titles” says Niccolo de Masi, CEO of Glu. “We're excited to bring these capabilities to our Android users and we believe that Google Play subscriptions will fuel further growth in our business."
If you’re a developer, you can get started with subscriptions right away by reading the
In-app Billing documentation
and downloading the
updated sample app
. If you are already using in-app billing, you’ll find that adding support for subscriptions is straightforward and involves only minor changes to your code.
You can publish your updated apps and subscription products as soon as you are ready. We’ve already rolled out client support to most Android devices worldwide, so any user with Google Play 3.5 or higher installed can buy subscriptions starting today.
We’re looking forward to seeing how you use subscriptions in your apps!
Join the discussion on
+Android Developers
Labels
Android O
Android Studio
Design
Develop
Google Play
Archive
Oktober 2021
(5)
September 2021
(11)
August 2021
(7)
Juli 2021
(15)
Juni 2021
(9)
Mai 2021
(18)
April 2021
(10)
März 2021
(12)
Februar 2021
(11)
Januar 2021
(3)
Dezember 2020
(7)
November 2020
(7)
Oktober 2020
(7)
September 2020
(9)
August 2020
(18)
Juli 2020
(18)
Juni 2020
(18)
Mai 2020
(4)
April 2020
(7)
März 2020
(9)
Februar 2020
(9)
Januar 2020
(3)
Dezember 2019
(8)
November 2019
(12)
Oktober 2019
(11)
September 2019
(5)
August 2019
(9)
Juli 2019
(8)
Juni 2019
(6)
Mai 2019
(15)
April 2019
(10)
März 2019
(11)
Februar 2019
(5)
Januar 2019
(6)
Dezember 2018
(11)
November 2018
(9)
Oktober 2018
(13)
September 2018
(5)
August 2018
(13)
Juli 2018
(9)
Juni 2018
(16)
Mai 2018
(16)
April 2018
(8)
März 2018
(8)
Februar 2018
(7)
Januar 2018
(9)
Dezember 2017
(9)
November 2017
(13)
Oktober 2017
(14)
September 2017
(11)
August 2017
(19)
Juli 2017
(11)
Juni 2017
(13)
Mai 2017
(21)
April 2017
(12)
März 2017
(14)
Februar 2017
(11)
Januar 2017
(12)
Dezember 2016
(17)
November 2016
(16)
Oktober 2016
(9)
September 2016
(6)
August 2016
(7)
Juli 2016
(12)
Juni 2016
(14)
Mai 2016
(16)
April 2016
(14)
März 2016
(8)
Februar 2016
(8)
Januar 2016
(9)
Dezember 2015
(9)
November 2015
(13)
Oktober 2015
(19)
September 2015
(15)
August 2015
(13)
Juli 2015
(9)
Juni 2015
(8)
Mai 2015
(10)
April 2015
(10)
März 2015
(12)
Februar 2015
(8)
Januar 2015
(3)
Dezember 2014
(9)
November 2014
(13)
Oktober 2014
(11)
September 2014
(6)
August 2014
(2)
Juli 2014
(9)
Juni 2014
(10)
Mai 2014
(4)
März 2014
(4)
Februar 2014
(3)
Januar 2014
(2)
Dezember 2013
(3)
November 2013
(2)
Oktober 2013
(7)
September 2013
(2)
August 2013
(5)
Juli 2013
(5)
Juni 2013
(4)
Mai 2013
(9)
April 2013
(3)
März 2013
(2)
Februar 2013
(3)
Januar 2013
(3)
Dezember 2012
(5)
November 2012
(3)
Oktober 2012
(3)
September 2012
(1)
August 2012
(1)
Juli 2012
(2)
Juni 2012
(5)
Mai 2012
(1)
April 2012
(5)
März 2012
(5)
Februar 2012
(5)
Januar 2012
(5)
Dezember 2011
(7)
November 2011
(7)
Oktober 2011
(5)
September 2011
(5)
August 2011
(3)
Juli 2011
(7)
Juni 2011
(2)
Mai 2011
(5)
April 2011
(6)
März 2011
(8)
Februar 2011
(8)
Januar 2011
(4)
Dezember 2010
(8)
November 2010
(3)
Oktober 2010
(4)
September 2010
(7)
August 2010
(6)
Juli 2010
(10)
Juni 2010
(11)
Mai 2010
(11)
April 2010
(2)
März 2010
(3)
Februar 2010
(2)
Januar 2010
(5)
Dezember 2009
(7)
November 2009
(5)
Oktober 2009
(5)
September 2009
(8)
August 2009
(2)
Juli 2009
(1)
Juni 2009
(2)
Mai 2009
(5)
April 2009
(12)
März 2009
(5)
Februar 2009
(8)
Januar 2009
(3)
Dezember 2008
(3)
November 2008
(1)
Oktober 2008
(4)
September 2008
(6)
August 2008
(4)
Juni 2008
(1)
Mai 2008
(5)
April 2008
(4)
März 2008
(5)
Februar 2008
(2)
Januar 2008
(5)
Dezember 2007
(3)
November 2007
(5)
Feed
Newsletter
Android Developers
Google Play
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
