Over goes big and goes home with Android

Posted by Leticia Lago, Google Play team

Over has taken a simple idea, adding text and artwork to photos, and turned it into a creative tool that enables anyone to easily and intuitively add a unique twist to any image.

The Over team recently decided to bring their successful app to Android. “We love unlocking human creativity and Android offers a massive opportunity for doing just that. It was a no-brainer,” says Aaron Marshall, Founder, CEO, and Designer at Over. “Moving to Cape Town was eye-opening in many ways. It made me experience first-hand how many people outside the US use Android. We see users in emerging markets using mobile devices as their primary device, and believe there is a lot of opportunity in providing them with creative tools for mobile.”

The entire team was new to the platform, and were quickly impressed by the ease of development and the power of the distribution tools in the Developer Console on Google Play.

In this video, the Over team talk about their experiences learning and working with Android.

Over engineer Johan Nell, who arrived with Java experience but hadn’t worked with Android, says that he and fellow engineer Herko Lategan “were able to get a working prototype out in the first week.”

Android plays a big part in Over living up to its mantra of “go big, and go home”. As Aaron explains, “we don’t think you should be sacrificing your family to create wealth, or add value, or change the world. Being able to experiment and iterate quickly is crucial in helping us achieve this goal.”

To learn about starting a successful business with Android, be sure to check out these resources:

• The Secrets to App Success on Google Play [ebook] — a detailed playbook on the best practices and tools you can use to maximize the reach, retention, and revenue of your new app.
• Getting Started [training] — check out this comprehensive learning resource that takes you from first principles through to the most powerful Android APIs.