The latest Android and Google Play news for app and game developers.
Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps
Knowing how your customers use your app is the foundation to keeping them happy and engaged. It’s important to track downloads and user ratings, but the key to building a successful business is using data to dive deeper into understanding the full acquisition funnel and what makes users stick around.
Google Analytics is the easiest way to understand more about what your users are doing inside your app on Google Play, while also simultaneously tracking your users across the web and other mobile platforms. To show how Google Analytics can help, we've created a new "Analyze" section on the Android Developers website for you to check out. We provide guidance on how to design a measurement plan and implement effective in-app analytics – and take advantage of features only available between Google Play and Google Analytics.
Google Analytics for mobile apps provides a comprehensive view into your app’s full user lifecycle, including user acquisition, composition, in app behavior, and key conversions. Our Analytics Academy course on mobile app analytics is also a great resource to learn the fundamentals.
Eltsoft LLC, a foreign language learning and education app developer for Android, recognized early on how impactful Google Analytics would have on the company's ability to quickly improve on its apps and meet user needs.
Analytics has really helped us to track the effectiveness of the changes to our app. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn’t replicate or push forward. But today, we understand what’s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data. - Jason Byrne, Eltsoft LLC
Here are some powerful tips to make the most of Google Analytics:
By measuring your app performance on a granular level, you will be able to make better decisions for your business. Successful developers build their measurement plan at the same time as building their app in order to set goals and track progress against key success metrics, but it’s never too late to start.
Choose the implementation that works best for your app to get started with Google Analytics today and find out more about what you can do in the new “Analyze” section of developers.android.com.