The latest Android and Google Play news for app and game developers.
Posted by Lily Sheringham, Developer Marketing at Google Play
Editor’s note: We’ve been talking to developers to find out how they’ve been achieving success on Google Play. We recently spoke to Reko Ukko at Finnish mobile game developer, Seriously, to find out how to successfully use Notifications.
Notifications on Android let you send timely, relevant, and actionable information to your users' devices. When used correctly, notifications can increase the value of your app or game and drive ongoing engagement.
Seriously is a Finnish mobile game developer focused on creating entertaining games with quality user experiences. They use push notifications to drive engagement with their players, such as helping players progress to the next level when they’ve left the app after getting stuck.
Reko Ukko, VP of Game Design at Seriously, shared his tips with us on how to use notifications to increase the value of your game and drive ongoing engagement.
Experiment with notifications yourself to understand what’s best for your players and your game. You can power your own notifications with Google Cloud Messaging, which is free, cross platform, reliable, and thoughtful about battery usage. Find out more about developing Notifications on Android.