Android Developers Blog: Developer tips for success with Player Analytics and Google Play games services

Developer tips for success with Player Analytics and Google Play games services

১১ নভেম্বর ২০১৫

Posted by, Lily Sheringham, Developer Marketing at Google Play As part of our series featuring tips from developers, we spoke to some popular game developers to find out how they use Player Analytics and Google Play game services to find success on Google Play. - Ed.

Bombsquad grows revenue by 140% per user with Player Analytics

Tips from Auxbrain for success with Google Play games services AuxbrainZombie Highway“While there are a few exceptions, I have not run into a better measure of engagement, and perhaps more importantly, a measure for change in engagement, than the retention table. For the uninitiated, a daily retention table gives you the % of players who return on the nth day after their first play. Comparing retention rates of two similar games can give you an immediate signal if you are doing something right or wrong.”

You get Player Analytics for free - If you’ve implemented Google Play game services in your games, check out Player Analytics under Game services in the Developer Console, you’ll find you are getting analytics data already.

Never assume change is for the better - Players may not view changes in your game as the improvement you had hoped they were. So when you make a change, have a strategy for measuring the result. Where you cannot find a way to measure the change’s impact with Player Analytics, consider not making it and prioritize those changes you can measure.

Use achievements and events to track player progress - If you add achievements or events you can use the Player progression report or Event viewer to track player progress. You’ll quickly find out where players are struggling or churning, and can look for ways to help move players on.

Use sign-in to get more data - The more data about player behavior you collect, the more meaningful the reports in Player Analytics become. The best way to increase the data collected is to get more players signed-in. Auto sign-in players, and provide a Play game services start point on the first screen (after any tutorial flow) for those that don’t sign-in first time.

Track your player engagement with Retention tables - The Retention table report lets you see where players are turning away, over time. Compare retention before and after changes to understand their impact, or between similar games to see if different designs decisions are turning players away earlier or later.

Google Play Games Servicesproducts and best practices

Developer tips for success with Player Analytics and Google Play games services

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