Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
More
Android Developers Blog
The latest Android and Google Play news for app and game developers.
Developer tips for success with Player Analytics and Google Play games services
11 noviembre 2015
Posted by, Lily Sheringham, Developer Marketing at Google Play
Editor’s note:
As part of our series featuring tips from developers, we spoke to some popular game developers to find out how they use Player Analytics and Google Play game services to find success on Google Play. - Ed.
Google Play games services, available in the Developer Console, allows you to add features such as achievements and leaderboards to your games. Google Play games services provides Player Analytics, a free games-specific analytics tool, in the Developer Console Game services tab. You can use the reports to understand how players are progressing, spending, and churning backed by a data-driven approach.
Bombsquad grows revenue by 140% per user with Player Analytics
Independent developer Eric Froemling, initially created the game Bombsquad as a hobby, but now relies on it as his livelihood. Last year, he switched the business model of the game from paid to free-to-play. By using Player Analytics, he was able to improve player retention and monetization in the game, achieving a 140% increase in the average revenue per daily active user (ARPDAU).
Watch the video below to learn how Eric uses Player Analytics and the Developer Console to improve gamers’ experience, while increasing retention and monetization.
Tips from Auxbrain for success with Google Play games services
Kevin Pazirandeh, founder and CEO of games developer
Auxbrain
, creator of
Zombie Highway
, provides insight into how they use Google Play games services, and comments:
“While there are a few exceptions, I have not run into a better measure of engagement, and perhaps more importantly, a measure for change in engagement, than the retention table. For the uninitiated, a daily retention table gives you the % of players who return on the nth day after their first play. Comparing retention rates of two similar games can give you an immediate signal if you are doing something right or wrong.”
Kevin shares his top tips on how to best use the analytics tools in Google Play games services:
You get Player Analytics for free
- If you’ve implemented Google Play game services in your games, check out
Player Analytics
under
Game services
in the Developer Console, you’ll find you are getting analytics data already.
Never assume change is for the better
- Players may not view changes in your game as the improvement you had hoped they were. So when you make a change, have a strategy for measuring the result. Where you cannot find a way to measure the change’s impact with Player Analytics, consider not making it and prioritize those changes you can measure.
Use achievements and events to track player progress
- If you add achievements or events you can use the Player progression report or
Event viewer
to track player progress. You’ll quickly find out where players are struggling or churning, and can look for ways to help move players on.
Use sign-in to get more data
- The more data about player behavior you collect, the more meaningful the reports in Player Analytics become. The best way to increase the data collected is to get more players signed-in. Auto sign-in players, and provide a Play game services start point on the first screen (after any tutorial flow) for those that don’t sign-in first time.
Track your player engagement with Retention tables
- The
Retention table
report lets you see where players are turning away, over time. Compare retention before and after changes to understand their impact, or between similar games to see if different designs decisions are turning players away earlier or later.
Get started with
Google Play Games Services
or learn more about
products and best practices
that will help you grow your business on Google Play globally.
Etiquetas
Android O
Android Studio
Design
Develop
Google Play
Archive
enero 2023
(4)
diciembre 2022
(8)
noviembre 2022
(22)
octubre 2022
(23)
septiembre 2022
(13)
agosto 2022
(10)
julio 2022
(6)
junio 2022
(10)
mayo 2022
(21)
abril 2022
(8)
marzo 2022
(16)
febrero 2022
(9)
enero 2022
(6)
diciembre 2021
(8)
noviembre 2021
(4)
octubre 2021
(15)
septiembre 2021
(11)
agosto 2021
(7)
julio 2021
(15)
junio 2021
(9)
mayo 2021
(18)
abril 2021
(10)
marzo 2021
(12)
febrero 2021
(11)
enero 2021
(3)
diciembre 2020
(7)
noviembre 2020
(7)
octubre 2020
(7)
septiembre 2020
(9)
agosto 2020
(18)
julio 2020
(18)
junio 2020
(18)
mayo 2020
(4)
abril 2020
(7)
marzo 2020
(9)
febrero 2020
(9)
enero 2020
(3)
diciembre 2019
(8)
noviembre 2019
(12)
octubre 2019
(11)
septiembre 2019
(5)
agosto 2019
(9)
julio 2019
(8)
junio 2019
(6)
mayo 2019
(15)
abril 2019
(10)
marzo 2019
(11)
febrero 2019
(5)
enero 2019
(6)
diciembre 2018
(11)
noviembre 2018
(9)
octubre 2018
(13)
septiembre 2018
(5)
agosto 2018
(13)
julio 2018
(9)
junio 2018
(16)
mayo 2018
(16)
abril 2018
(8)
marzo 2018
(8)
febrero 2018
(7)
enero 2018
(9)
diciembre 2017
(9)
noviembre 2017
(13)
octubre 2017
(14)
septiembre 2017
(11)
agosto 2017
(19)
julio 2017
(11)
junio 2017
(13)
mayo 2017
(21)
abril 2017
(12)
marzo 2017
(14)
febrero 2017
(11)
enero 2017
(12)
diciembre 2016
(17)
noviembre 2016
(16)
octubre 2016
(9)
septiembre 2016
(6)
agosto 2016
(7)
julio 2016
(12)
junio 2016
(14)
mayo 2016
(16)
abril 2016
(14)
marzo 2016
(8)
febrero 2016
(8)
enero 2016
(9)
diciembre 2015
(9)
noviembre 2015
(13)
octubre 2015
(19)
septiembre 2015
(15)
agosto 2015
(13)
julio 2015
(9)
junio 2015
(8)
mayo 2015
(10)
abril 2015
(10)
marzo 2015
(12)
febrero 2015
(8)
enero 2015
(3)
diciembre 2014
(9)
noviembre 2014
(13)
octubre 2014
(11)
septiembre 2014
(6)
agosto 2014
(2)
julio 2014
(9)
junio 2014
(10)
mayo 2014
(4)
marzo 2014
(4)
febrero 2014
(3)
enero 2014
(2)
diciembre 2013
(3)
noviembre 2013
(2)
octubre 2013
(7)
septiembre 2013
(2)
agosto 2013
(5)
julio 2013
(5)
junio 2013
(4)
mayo 2013
(9)
abril 2013
(3)
marzo 2013
(2)
febrero 2013
(3)
enero 2013
(3)
diciembre 2012
(5)
noviembre 2012
(3)
octubre 2012
(3)
septiembre 2012
(1)
agosto 2012
(1)
julio 2012
(2)
junio 2012
(5)
mayo 2012
(1)
abril 2012
(5)
marzo 2012
(5)
febrero 2012
(5)
enero 2012
(5)
diciembre 2011
(7)
noviembre 2011
(7)
octubre 2011
(5)
septiembre 2011
(5)
agosto 2011
(3)
julio 2011
(7)
junio 2011
(2)
mayo 2011
(5)
abril 2011
(6)
marzo 2011
(8)
febrero 2011
(8)
enero 2011
(4)
diciembre 2010
(8)
noviembre 2010
(3)
octubre 2010
(4)
septiembre 2010
(7)
agosto 2010
(6)
julio 2010
(10)
junio 2010
(11)
mayo 2010
(11)
abril 2010
(2)
marzo 2010
(3)
febrero 2010
(2)
enero 2010
(5)
diciembre 2009
(7)
noviembre 2009
(5)
octubre 2009
(5)
septiembre 2009
(8)
agosto 2009
(2)
julio 2009
(1)
junio 2009
(2)
mayo 2009
(5)
abril 2009
(12)
marzo 2009
(5)
febrero 2009
(8)
enero 2009
(3)
diciembre 2008
(3)
noviembre 2008
(1)
octubre 2008
(4)
septiembre 2008
(6)
agosto 2008
(4)
junio 2008
(1)
mayo 2008
(5)
abril 2008
(4)
marzo 2008
(5)
febrero 2008
(2)
enero 2008
(5)
diciembre 2007
(3)
noviembre 2007
(5)
Feed
Newsletter
Android Developers
Google Play
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
