Developers Blog
Design
Develop
Distribute
Play Console
developer.android.com
Android Developers Blog
The latest Android and Google Play news for app and game developers.
Create promo codes for your apps and in-app products in the Google Play Developer Console
15 January 2016
Posted by Yoshi Tamura, Product Manager, Google Play
Over the past six months, a number of new tools in the Google Play Developer Console have been added to help you grow your app or game business on Google Play. Our
improved beta testing
features help you gather more feedback and fix issues.
Store Listing Experiments
let you run A/B tests on your app’s Play Store listing.
Universal App Campaigns
and the
User Acquisition
performance report help you grow your audience and better understand your marketing.
Starting today, you can now generate and distribute
promo codes
to current and new users on Google Play to drive engagement. Under the Promotions tab in the Developer Console, you can set up promo codes for your apps, games, and in-app products to distribute in your own marketing campaigns (up to 500 codes per app, per quarter). Consider using promo codes to reward loyal users and attract new customers.
How to use promo codes
Choose your app in the Developer Console.
Under the Promotions tab choose
Add new promotion
.
Review and accept the additional terms of service if you haven’t run a promotion before.
Choose from the
options available
, then generate and download your promo codes.
Distribute your promo codes via your marketing channels such as social networks, in email, on the web, to your app’s beta testers, or in your app or game itself.
Users can redeem your promo codes in a number of ways, including:
From Google Play, using the Redeem menu option.
From your app. They’ll be directed to the Play checkout flow before being redirected back to your app.
By following a link that embeds the promo code (see tips below).
For more details about running a promotion for your app or game,
read this article on the Google Play Developer Help Center
.
Tips for making the most of promo codes
Some things to keep in mind when running a successful promotion:
There’s a limit of 500 promo codes per app every quarter.
You can embed your code in a URL so that users don’t have to enter it themselves (for example, if you’re sending your codes in an email). You can use the URL: https://play.google.com/redeem?code={CODE} (where {CODE} is a generated promo code).
To use promo codes for in-app products, you should
implement In-app Promotions
in your app. Note that promo codes can’t be used for subscriptions.
Review and adhere to the
Promotional Code Terms Of Service.
We hope you find interesting ways to use promo codes to find new users and engage existing fans. To learn more about the many tools and best practices you can use to grow your business on Google Play, download our new developer playbook,
“The Secrets to App Success on Google Play”.
Labels
Android O
Android Studio
Design
Develop
Google Play
Archive
October 2018
(10)
September 2018
(5)
August 2018
(13)
July 2018
(9)
June 2018
(16)
May 2018
(16)
April 2018
(8)
March 2018
(8)
February 2018
(7)
January 2018
(9)
December 2017
(9)
November 2017
(13)
October 2017
(14)
September 2017
(12)
August 2017
(19)
July 2017
(11)
June 2017
(13)
May 2017
(21)
April 2017
(12)
March 2017
(14)
February 2017
(11)
January 2017
(12)
December 2016
(17)
November 2016
(16)
October 2016
(9)
September 2016
(6)
August 2016
(7)
July 2016
(12)
June 2016
(14)
May 2016
(16)
April 2016
(14)
March 2016
(8)
February 2016
(8)
January 2016
(9)
December 2015
(9)
November 2015
(13)
October 2015
(20)
September 2015
(15)
August 2015
(13)
July 2015
(9)
June 2015
(8)
May 2015
(10)
April 2015
(10)
March 2015
(12)
February 2015
(8)
January 2015
(3)
December 2014
(9)
November 2014
(13)
October 2014
(11)
September 2014
(6)
August 2014
(2)
July 2014
(9)
June 2014
(10)
May 2014
(4)
March 2014
(4)
February 2014
(3)
January 2014
(2)
December 2013
(3)
November 2013
(2)
October 2013
(7)
September 2013
(2)
August 2013
(5)
July 2013
(5)
June 2013
(4)
May 2013
(9)
April 2013
(3)
March 2013
(2)
February 2013
(3)
January 2013
(3)
December 2012
(5)
November 2012
(3)
October 2012
(3)
September 2012
(1)
August 2012
(1)
July 2012
(2)
June 2012
(5)
May 2012
(1)
April 2012
(5)
March 2012
(5)
February 2012
(5)
January 2012
(5)
December 2011
(7)
November 2011
(7)
October 2011
(5)
September 2011
(5)
August 2011
(3)
July 2011
(7)
June 2011
(2)
May 2011
(5)
April 2011
(6)
March 2011
(8)
February 2011
(8)
January 2011
(4)
December 2010
(8)
November 2010
(3)
October 2010
(4)
September 2010
(7)
August 2010
(6)
July 2010
(10)
June 2010
(11)
May 2010
(11)
April 2010
(2)
March 2010
(3)
February 2010
(2)
January 2010
(5)
December 2009
(7)
November 2009
(5)
October 2009
(5)
September 2009
(8)
August 2009
(2)
July 2009
(1)
June 2009
(2)
May 2009
(5)
April 2009
(12)
March 2009
(5)
February 2009
(8)
January 2009
(3)
December 2008
(3)
November 2008
(1)
October 2008
(4)
September 2008
(6)
August 2008
(4)
June 2008
(1)
May 2008
(5)
April 2008
(4)
March 2008
(5)
February 2008
(2)
January 2008
(5)
December 2007
(3)
November 2007
(5)
Feed
Newsletter
Android Developers
Google Play
Play Console
