Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
More
Android Developers Blog
The latest Android and Google Play news for app and game developers.
New features to better understand player behavior with Player Analytics
25 January 2016
Posted by Lily Sheringham, Developer Marketing at Google Play
Google Play games services includes Player Analytics, a free reporting tool available in the Google Play Developer Console, to help you understand how players are progressing, spending, and churning. Now, you can see what Player Analytics looks like with an exemplary implementation of Play games services: try out the new
sample game
in the Google Play Developer Console, which we produced with help from
Auxbrain
, developer of
Zombie Highway 2
. The
sample game
uses randomized and anonymized data from a real game and will also let you try the new features we’re announcing today. Note: You need a
Google Play Developer account
in order to access the
sample game.
Use predictive analytics to engage players before they might churn
To help you better understand your players’ behavior, we’ve extended the Player Stats API in Player Analytics with predictive functionality. The churn prediction method will return data on the probability that the player will churn, i.e., stop playing the game, so you can create content in response to this to entice them to stay in your game. Additionally, the spend prediction method will return the probability that the player will spend, and you could, for example, provide discounted in-app purchases or show ads based on these insights.
Create charts in the new funnels report to quickly visualize sequences of events
The funnels report enables you to create a funnel chart from any sequence events, such as achievements, spend, and custom events. For example, you could log custom events for each step in a tutorial flow (e.g., tutorial step 1, step 2, step 3), and then use the funnel report to visualize the exit points in your tutorial.
Measure and compare the effect of changes and cumulative values by new users with cohort’s report
The cohorts report allows you to take any event such as sessions, cumulative spend, and custom events, and compare the cumulative event values by new user cohorts - providing valuable insight into the impact of your decisions on your gaming model. For example, you can view users that started the day before you made a change and the day after. This allows you to measure and compare the effect of changes made, so if you doubled the price of all your items in your in-game store, you can see if the cumulative sessions started after the change was lower or higher than the users that started before the change.
Updated C++, iOS SDKs and Unity plug-in to support Player Stats API
We have updated the C++ and iOS SDKs, and the Unity plug-in, all of which now support the Player Stats API, which includes the basic player stats as well as spend and churn predictions. Be sure to check out the
sample game
and
learn more about Play Games Services.
You can also get
top tips from game developer Auxbrain to help you find success with Google Play game services.
Labels
Android O
Android Studio
Design
Develop
Google Play
Archive
June 2022
(10)
May 2022
(21)
April 2022
(8)
March 2022
(16)
February 2022
(9)
January 2022
(6)
December 2021
(8)
November 2021
(4)
October 2021
(15)
September 2021
(11)
August 2021
(7)
July 2021
(15)
June 2021
(9)
May 2021
(18)
April 2021
(10)
March 2021
(12)
February 2021
(11)
January 2021
(3)
December 2020
(7)
November 2020
(7)
October 2020
(7)
September 2020
(9)
August 2020
(18)
July 2020
(18)
June 2020
(18)
May 2020
(4)
April 2020
(7)
March 2020
(9)
February 2020
(9)
January 2020
(3)
December 2019
(8)
November 2019
(12)
October 2019
(11)
September 2019
(5)
August 2019
(9)
July 2019
(8)
June 2019
(6)
May 2019
(15)
April 2019
(10)
March 2019
(11)
February 2019
(5)
January 2019
(6)
December 2018
(11)
November 2018
(9)
October 2018
(13)
September 2018
(5)
August 2018
(13)
July 2018
(9)
June 2018
(16)
May 2018
(16)
April 2018
(8)
March 2018
(8)
February 2018
(7)
January 2018
(9)
December 2017
(9)
November 2017
(13)
October 2017
(14)
September 2017
(11)
August 2017
(19)
July 2017
(11)
June 2017
(13)
May 2017
(21)
April 2017
(12)
March 2017
(14)
February 2017
(11)
January 2017
(12)
December 2016
(17)
November 2016
(16)
October 2016
(9)
September 2016
(6)
August 2016
(7)
July 2016
(12)
June 2016
(14)
May 2016
(16)
April 2016
(14)
March 2016
(8)
February 2016
(8)
January 2016
(9)
December 2015
(9)
November 2015
(13)
October 2015
(19)
September 2015
(15)
August 2015
(13)
July 2015
(9)
June 2015
(8)
May 2015
(10)
April 2015
(10)
March 2015
(12)
February 2015
(8)
January 2015
(3)
December 2014
(9)
November 2014
(13)
October 2014
(11)
September 2014
(6)
August 2014
(2)
July 2014
(9)
June 2014
(10)
May 2014
(4)
March 2014
(4)
February 2014
(3)
January 2014
(2)
December 2013
(3)
November 2013
(2)
October 2013
(7)
September 2013
(2)
August 2013
(5)
July 2013
(5)
June 2013
(4)
May 2013
(9)
April 2013
(3)
March 2013
(2)
February 2013
(3)
January 2013
(3)
December 2012
(5)
November 2012
(3)
October 2012
(3)
September 2012
(1)
August 2012
(1)
July 2012
(2)
June 2012
(5)
May 2012
(1)
April 2012
(5)
March 2012
(5)
February 2012
(5)
January 2012
(5)
December 2011
(7)
November 2011
(7)
October 2011
(5)
September 2011
(5)
August 2011
(3)
July 2011
(7)
June 2011
(2)
May 2011
(5)
April 2011
(6)
March 2011
(8)
February 2011
(8)
January 2011
(4)
December 2010
(8)
November 2010
(3)
October 2010
(4)
September 2010
(7)
August 2010
(6)
July 2010
(10)
June 2010
(11)
May 2010
(11)
April 2010
(2)
March 2010
(3)
February 2010
(2)
January 2010
(5)
December 2009
(7)
November 2009
(5)
October 2009
(5)
September 2009
(8)
August 2009
(2)
July 2009
(1)
June 2009
(2)
May 2009
(5)
April 2009
(12)
March 2009
(5)
February 2009
(8)
January 2009
(3)
December 2008
(3)
November 2008
(1)
October 2008
(4)
September 2008
(6)
August 2008
(4)
June 2008
(1)
May 2008
(5)
April 2008
(4)
March 2008
(5)
February 2008
(2)
January 2008
(5)
December 2007
(3)
November 2007
(5)
Feed
Newsletter
Android Developers
Google Play
Platform
Android Studio
Google Play
Jetpack
Kotlin
Docs
News
