Posted by Fergus Hurley, Product Manager, Google Play
Millions of users rate and review your apps every day on Google Play. From feature requests to technical issues, ratings and reviews offer a wealth of information about what people like and dislike. Since 2013, you’ve been able to reply to reviews on Google Play, giving you a direct communication channel with your most engaged users. You've told us you value having this channel because it helps you iterate on user feedback faster on Android than other platforms. In the last few months, we’ve made a number of improvements in the Google Play Developer Console to help you better analyze and manage ratings and reviews so that you can improve your app experience and boost its rating.
Improvements to ratings and reviews
We recently revamped ratings and reviews with features you can now find on dedicated pages in the Developer Console:
Learn from other developers on how to make the most of ratings and reviews
Photo Editor by Aviary is a photo editing app with a strong focus on simplicity and intuitive use. Ratings and reviews and other Android features allow Aviary to iterate on builds two to three times faster compared to other platforms while being in a regular dialogue with their users.
Glu Mobile is a mobile gaming company known for Racing Rivals, Cooking Dash 2016 and its upcoming Taylor Swift game. Ratings and reviews features help Glu engage their audience, gather feedback, and manage user satisfaction. “Google’s review highlights allow us to see a snapshot of game features users like or dislike at a glance. We monitor review trends, watch out for notifications, and respond to reviews for our games,” says Niccolo de Masi, Glu Mobile CEO. Here are some tips Glu is using to master ratings and reviews in the Developer Console:
We hope these tools help you better engage with your audience and improve your app. Visit the Developer Console Help Center to find out more about seeing and managing ratings and reviews. For more tools and best practices to help you grow a successful business, download The Secrets to App Success on Google Play.
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