Developers Blog
Design
Develop
Distribute
Play Console
developer.android.com
Android Developers Blog
The latest Android and Google Play news for app and game developers.
Grow your games business on Google Play: Game parameters management, video recording, streaming ads, and more
14 March 2016
Posted by Morgan Dollard, Product Manager of Google Play Games
With mobile gamers across 190 countries, Google Play Games is made up of a vibrant and diverse gaming community. And these players are more engaged than ever. Over the past year, the number of games reaching over 1 million installs grew by 50 percent.
Today, at our annual
Developer Day
at the Game Developers Conference, we announced new platform and ads tools for developers, of all sizes reach, to reach this global audience and accelerate the growth of their games business. Check out below the full range of features that will help game developers build their apps, grow their user base, and earn more revenue.
Making Google Play Games better for players
In February, we
introduced Gamer IDs
so that anyone could create a gaming persona. We also simplified the sign-in process for Google Play Games so players could pick up playing their game more quickly. We’re also working on product enhancements to make Play Games a little more social and fun, which will mean more engaged players who’re playing your game for longer. One example is the launch of
Gamer friends
(coming soon!), where your players can add and interact with their friends from within the Google Play Games app (without needing a Google+ account).
We’re also launching the
Indie Corner
, a new collection on Google Play, that will highlight amazing games built by indie developers. You can nominate your awesome indie game for inclusion at
g.co/indiecornersubmission
. We’ll pick the best games to showcase based on the quality of the experience and exemplary use of Google Play game services.
Grow your game with powerful new features from Google Play game services
In January, we
added features to Player Analytics
, the free reporting tool of Google Play game services, which helps you understand how players are progressing, spending and churning. Today, we previewed some upcoming new tools that would be available in the coming months, including:
Game parameters management:
With game parameters management, you will be able to update gameplay and game economy parameters without the need for APK changes or resubmitting your app. You’ll be able to optimize virtual goods and currencies from the Developer Console or the Google Play Developer API.
Game parameters management in the Google Play Developer Console
Video Recording API:
You will be able to easily add video recording to your app and let users share their videos with their friends and on YouTube in a few simple steps. We are also adding live streaming functionality to allow your fans to broadcast their gameplay experiences in real time on YouTube.
Predictive Analytics:
The Player Stats API now has Predictive Analytics to help you identify which groups of players are likely to spend or churn, and we are adding new predictions for how much a player is likely to spend within 30 days and the probability that a player is a high spender. This allows you to tailor experiences for these players to try to increase their spend or engagement.
Learn more about the
Player Stats API.
“Not showing ads to users that were probable to spend increased number of IAP transactions by 15%.” – Avetis Zakharyan, CEO Underwater Apps
New ad formats and targeting to find, keep and monetize high-quality gamers
Promoting your game and growing your audience is important, but it’s just as important to reach the right audience for your game, the players who want to open the game again and again. That’s why today we’ve unveiled
new features
that make it simpler to reach the right audience at scale.
Search Trial Run Ads:
In the next few weeks, we’ll launch a new way for users to try your game out when they do a search for games on Google through a new ad format, Search Trial Run Ads. After tapping “Try now”, an individual can play your game for up to 10 minutes, and then download the game in full if they choose. These ads will appear to smartphone users on WiFi. Using this format, you can drive qualified users who are likely to stay engaged with your game after install.
SGN’s Search Trial Run Ad for Panda Pop
Portrait Video Ads:
More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically, but often these videos are created for landscape viewing. Over the next few weeks, we’re launching Portrait Video Ads for a full-screen, immersive portrait video experience. Developers have seen significant improvement in both click-through and conversion rates, resulting in lower cost per install and more installs.
Active User Targeting for Games:
In the coming weeks, we’re rolling out a new type of targeting for Android apps that allows you to show ads to users who have spent more than 30 minutes playing games, or who have played a Google Play Games integrated game, in the last 30 days.
Earn more revenue in your game with AdMob
AdMob helps game developers around the world maximize revenue through in-app advertising. At GDC, we also announced a new way to help you earn more through AdMob Mediation. Rewarded advertising is a popular form of game monetization -- users are given the choice to engage with ads in exchange for an in-app reward.
AdMob Mediation
will enable you to easily monetize your apps with rewarded video ads from a number of ad providers. Supported networks and platforms include AdColony, AppLovin, Chartboost, Fyber, Upsight and Vungle, with more being added all the time.
You can learn more about this, and all our ads announcements on the
Inside AdWords
blog.
This is just the start of what we’ve got planned for 2016. We hope you can make use of these tools to improve your game, engage your audience, and grow your business and revenue.
Labels
Android O
Android Studio
Design
Develop
Google Play
Archive
August 2018
(8)
July 2018
(9)
June 2018
(16)
May 2018
(16)
April 2018
(8)
March 2018
(8)
February 2018
(7)
January 2018
(9)
December 2017
(9)
November 2017
(13)
October 2017
(14)
September 2017
(12)
August 2017
(19)
July 2017
(11)
June 2017
(13)
May 2017
(21)
April 2017
(12)
March 2017
(14)
February 2017
(11)
January 2017
(12)
December 2016
(17)
November 2016
(16)
October 2016
(9)
September 2016
(6)
August 2016
(7)
July 2016
(12)
June 2016
(14)
May 2016
(16)
April 2016
(14)
March 2016
(8)
February 2016
(8)
January 2016
(9)
December 2015
(9)
November 2015
(13)
October 2015
(20)
September 2015
(15)
August 2015
(13)
July 2015
(9)
June 2015
(8)
May 2015
(10)
April 2015
(10)
March 2015
(12)
February 2015
(8)
January 2015
(3)
December 2014
(9)
November 2014
(13)
October 2014
(11)
September 2014
(6)
August 2014
(2)
July 2014
(9)
June 2014
(10)
May 2014
(4)
March 2014
(4)
February 2014
(3)
January 2014
(2)
December 2013
(3)
November 2013
(2)
October 2013
(7)
September 2013
(2)
August 2013
(5)
July 2013
(5)
June 2013
(4)
May 2013
(9)
April 2013
(3)
March 2013
(2)
February 2013
(3)
January 2013
(3)
December 2012
(5)
November 2012
(3)
October 2012
(3)
September 2012
(1)
August 2012
(1)
July 2012
(2)
June 2012
(5)
May 2012
(1)
April 2012
(5)
March 2012
(5)
February 2012
(5)
January 2012
(5)
December 2011
(7)
November 2011
(7)
October 2011
(5)
September 2011
(5)
August 2011
(3)
July 2011
(7)
June 2011
(2)
May 2011
(5)
April 2011
(6)
March 2011
(8)
February 2011
(8)
January 2011
(4)
December 2010
(8)
November 2010
(3)
October 2010
(4)
September 2010
(7)
August 2010
(6)
July 2010
(10)
June 2010
(11)
May 2010
(11)
April 2010
(2)
March 2010
(3)
February 2010
(2)
January 2010
(5)
December 2009
(7)
November 2009
(5)
October 2009
(5)
September 2009
(8)
August 2009
(2)
July 2009
(1)
June 2009
(2)
May 2009
(5)
April 2009
(12)
March 2009
(5)
February 2009
(8)
January 2009
(3)
December 2008
(3)
November 2008
(1)
October 2008
(4)
September 2008
(6)
August 2008
(4)
June 2008
(1)
May 2008
(5)
April 2008
(4)
March 2008
(5)
February 2008
(2)
January 2008
(5)
December 2007
(3)
November 2007
(5)
Feed
Newsletter
Android Developers
Google Play
Play Console
