Posted by Tamzin Taylor - Strategic Partner Lead, Google Play
Today we’re releasing The News Publisher Playbook, where you will learn best practices for developing a successful news mobile strategy on Android. This is a new companion guide to our business playbook for developers, The Secrets to App Success on Google Play, focused on the news apps segment.
The guide includes tips and useful resources to help you optimize your news content on mobile, identifying the best distribution channels to reach the right audience, build your brand and maximize your revenue.
You will find tips on mobile website optimization, how to create a Google Play Newsstand edition, and how to improve your native app. You will also get an overview of ways to acquire and engage your readers as well as how to monetize and grow your revenue.
Once you’ve checked out the guide, we’d love to hear your feedback, so we can continue to improve our developer resources. Please let us know what you think.
Android Developer Story: Nabd improves reader engagement with Material Design
Nabd is a personalised Arabic news aggregator app based in Kuwait, reaching over 10 million people, of which, 60% use Android devices. Watch this Android Developer Story to hear Abdur-Rahman El-Sayed, Co-founder and CEO, and Abdullah El-Sayed, Co-founder and VP of Engineering, explain how adopting Material Design increased user engagement and improved ratings.
Get the News Publisher Playbook to help you find success on Google Play.