Developers Blog

Design
Develop
Distribute

developer.android.com

Android Developers Blog

The latest Android and Google Play news for app and game developers.

Android Developer Story: Hutch improves player engagement with A/B testing on Google Play

31 August 2016

Posted by Lily Sheringham, Google Play team Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. For their latest game, MMX Hill Climb, they used A/B testing and game analytics to improve the game design and experience resulting in more than 48 mins daily active usage per user. Watch Shaun Rutland, CEO, and Robin Scannell, Games Analyst, explain how they were able to deliver a more engaging user experience in this video. Learn more about A/B testing and get the Playbook for Developers app to stay up-to-date on new features and learn best practices that will help you grow a successful business on Google Play.

Labels: ‘Google Play , analytics , Android , AndroidDevStory , beta testing , developerstory , engagement , Games , gamestory , Google Play , GooglePlay , Hutch , store listing experiments

Labels

Android O
Android Studio
Design
Develop
Google Play

Archive

Feed

Newsletter

Android Developers

Android Developers on Google+

Android Developers on YouTube

Android Developers on Twitter

Google Play

Google Play on Medium

Android Developers on Twitter

Global Google developer blogs

Google Developers Blog Programa con Google (Spanish LATAM) Codigo (Portuguese LATAM) Developers Italia Google Developers China Blog Google Developers Indonesia Blog Google Developers Korea Google Developers Japan

Newsletter Blog Support

Android Developers on YouTube Android Developers on Google+ Android Developers on Twitter

Android.com Android Developers Android Studio Google Play Console Legal Notice