07 December 2016

Watch sessions from the Playtime 2016 events to learn how to succeed on Android & Google Play

Posted by Patricia Correa, Head of Developer Marketing, Google Play

We’re wrapping up our annual global Playtime series of events with a last stop in Tokyo, Japan. This year Google Play hosted events in 10 cities: London, Paris, Berlin, Hong Kong, Singapore, Gurgaon, San Francisco, Sao Paulo, Seoul and Tokyo. We met with app and game developers from around the world to discuss how to build successful businesses on Google Play, share experiences, give feedback, collaborate, and get inspired. You can now watch some of the best Playtime sessions on our Android Developers YouTube Channel, as listed below. The playlist opens with a video that celebrates collaboration.


Keynote
What’s next for Google Play

Learn how we're helping users discover apps in the right context, creating new ways to engage with users beyond the install, and powering innovative experiences on emerging platforms like virtual reality, wearables, and auto.

Develop and launch apps & games

Android development in 2016

Android development is more powerful and efficient than ever before. Android Studio brings you speed, smarts, and support for Android Nougat. The broad range of cross-platform tools on Firecase can improve your app on Android and beyond. Material Design and Vulkan continue to improve the user experience and increase engagement.

Daydream & Tango

Daydream View is a VR headset and controller by Google that lets people explore new worlds, or play games that put them at the center of action. Learn how we're helping users discover apps in the right context and powering new experiences with Daydream and Tango.

Fireside chat - Wayfair & Pokémon GO on augmented reality

Augmented reality engages and delights people everywhere. In this fireside chat, online furniture seller Wayfair and Niantic's Pokémon GO share their experiences with AR and discuss how other developers can make the most of the platform.

Building for billions, featuring best practices from Maliyo Games

Learn how to create apps and games for emerging markets, which are expected to drive 80% of global smartphone growth by 2020, by recognizing the key challenges and designing the right app experiences to overcome them.

At minute 16:41, hear tips from Hugo Obi, co-founder of Nigerian games developer Maliyo.

Launch smart on Google Play

Set your app up for success using experimentation and iteration. Learn best practices for soft launching and adapting your app for different markets and device types.

Apps

Sustainable growth solves most problems for apps, featuring best practices from SoundCloud & Peak

Planning and executing a great growth strategy involves a complex set of choices and mastery of many tools. In this session we discuss topics including key business objectives, tools, and techniques to help you solve the growth puzzle with our partner, SoundCloud.

Also, check out some growth best practices from Peak.

Creating sustainable user growth for startups, by Greylock

User growth isn't just about growing the number of users you have. The key to sustainability is creating and delivering core product value. In this session, VC Greylock discusses how to identify your core action to focus on and shows you how to use these insights to optimize your app for long term growth.

App engagement is the new black, featuring best practices from Lifesum

As the app marketplace becomes more competitive, developer success depends on retaining users in apps they love. Find out which Google tools and features can help you analyze your users' behaviors, improve engagement and retention in your app and hear insights from others developers including Lifesum.

Predicting lifetime value in the apps world

Deepdive into lifetime value models and predictive analytics in the apps ecosystem. Tactics to get the most out of identified segments and how to upgrade their behaviors to minimize churn.

Subscriptions update

Learn about Google's efforts to enable users, around the world, to seamlessly and safely pay for content. This session provides updates on Google Play billing and recent enhancements to our subscriptions platform.

Games

One game fits all, featuring best practices from Space Ape Games

Customize your game's experience for different users by targeting them with lifetime value models and predictive analytics. Hear how these concepts are applied by Space Ape Games to improve retention and monetization of their titles.

Promoting your game and growing your user base, featuring best practices from Seriously

Learn how to use Google's latest tools, like Firebase, for benchmarking, acquiring users and measuring your activities. Also, hear game developer Seriously share their latest insights and strategies on YouTube influencer campaigns.

Creating long-term retention, loyalty and value with engaging LiveOps events, featuring best practices from Kabam & Creative Mobile

Learn how successful developers keep their games fresh and engaging with Live Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions discusses tips about the art and science of running an engaging LiveOps event.

Also check out the tips and best practices to run successful LiveOps from games developer Creative Mobile.

Panel - Play fair: Maintaining a level playing field in your game, featuring Space Ape Games and Kongregate

Ensuring that your game is fair is critical to success. Find out how game developers are achieving this and some ways Google Play can help.

Families

Why you need to build for families

Family-based households with children have higher tablet and smartphone ownership rates than the general population. These families are more likely to make purchases on their mobile devices and play games. Learn about how parents choose what to download and buy, and how you can prepare for maximum conversion.

Two keys to growth: user acquisition & app engagement, by Cartoon Network

Hear how Cartoon Network leverages their network to cross-promote new titles, acquire new users and keep them engaged through immersive experiences.

Go global: Getting ready for the emerging markets revolution, by Papumba

Papumba has a clear vision to grow a global business. Hear how they work with experts to adapt their games to local markets and leverage Google Play's developer tools to find success around the world.

Optimizing for a post install world

You've spent time and resources getting users to download your apps, but what happens after the install? Learn how to minimize churn and keep families engaged with your content long term.

Monetization best practices on freemium, by 01 Digital

Learn how 01 Digital uses In-App-Purchases (IAP) to effectively monetize their apps while maintaining a safe environment for families.

Building a subscription business that appeals to parents, by PlayKids

PlayKids has been at the forefront of the subscription business model since their inception. See how they best serve their subscribers by refreshing their content, expanding their offerings and investing in new verticals.


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