Posted by Patricia Correa, Head of Developer Marketing, Google Play
We’re wrapping up our annual global Playtime series of events with a last stop in Tokyo, Japan. This year Google Play hosted events in 10 cities: London, Paris, Berlin, Hong Kong, Singapore, Gurgaon, San Francisco, Sao Paulo, Seoul and Tokyo. We met with app and game developers from around the world to discuss how to build successful businesses on Google Play, share experiences, give feedback, collaborate, and get inspired.
You can now watch some of the best Playtime sessions on our Android Developers YouTube Channel, as listed below. The
playlist opens with a video that celebrates collaboration.
Keynote
What’s next for Google Play
Learn how we're helping users discover apps in the right context, creating new
ways to engage with users beyond the install, and powering innovative
experiences on emerging platforms like virtual reality, wearables, and auto.
Develop and launch apps & games
Android
development in 2016
Android development is more powerful and efficient than ever before. Android
Studio brings you speed, smarts, and support for Android Nougat. The broad range
of cross-platform tools on Firecase can improve your app on Android and beyond.
Material Design and Vulkan continue to improve the user experience and increase
engagement.
Daydream
& Tango
Daydream View is a VR headset and controller by Google that lets people explore
new worlds, or play games that put them at the center of action. Learn how we're
helping users discover apps in the right context and powering new experiences
with Daydream and Tango.
Fireside
chat - Wayfair & Pokémon GO on augmented reality
Augmented reality engages and delights people everywhere. In this fireside chat,
online furniture seller Wayfair and Niantic's Pokémon
GO share their experiences with AR and discuss how other developers can make
the most of the platform.
Building
for billions, featuring best practices from Maliyo Games
Learn how to create apps and games for emerging markets, which are expected to
drive 80% of global smartphone growth by 2020, by recognizing the key challenges
and designing the right app experiences to overcome them.
At minute 16:41, hear tips from Hugo Obi, co-founder of Nigerian games developer
Maliyo.
Launch
smart on Google Play
Set your app up for success using experimentation and iteration. Learn best
practices for soft launching and adapting your app for different markets and
device types.
Apps
Sustainable
growth solves most problems for apps, featuring best practices from
SoundCloud &
Peak
Planning and executing a great growth strategy involves a complex set of choices
and mastery of many tools. In this session we discuss topics including key
business objectives, tools, and techniques to help you solve the growth puzzle
with our partner, SoundCloud.
Also, check out some
growth
best practices from Peak.
Creating
sustainable user growth for startups, by Greylock
User growth isn't just about growing the number of users you have. The key to
sustainability is creating and delivering core product value. In this session,
VC Greylock discusses how to identify your core action to focus on and shows you
how to use these insights to optimize your app for long term growth.
App
engagement is the new black, featuring best practices from Lifesum
As the app marketplace becomes more competitive, developer success depends on
retaining users in apps they love. Find out which Google tools and features can
help you analyze your users' behaviors, improve engagement and retention in your
app and hear insights from others developers including Lifesum.
Predicting
lifetime value in the apps world
Deepdive into lifetime value models and predictive analytics in the apps ecosystem.
Tactics to get the most out of identified segments and how to upgrade their
behaviors to minimize churn.
Subscriptions
update
Learn about Google's efforts to enable users, around the world, to seamlessly
and safely pay for content. This session provides updates on Google Play billing
and recent enhancements to our subscriptions platform.
Games
One
game fits all, featuring best practices from Space Ape Games
Customize your game's experience for different users by targeting them with lifetime value
models and predictive analytics. Hear how these concepts are applied by
Space Ape Games to improve retention and monetization of their titles.
Promoting
your game and growing your user base, featuring best practices from Seriously
Learn how to use Google's latest tools, like Firebase, for benchmarking,
acquiring users and measuring your activities. Also, hear game
developer Seriously share their latest insights and strategies on YouTube
influencer campaigns.
Creating
long-term retention, loyalty and value with engaging LiveOps events, featuring
best practices from Kabam &
Creative Mobile
Learn how successful developers keep their games fresh and engaging with Live
Operations. In this talk, the LiveOps expert on Marvel: Contest of Champions
discusses tips about the art and science of running an engaging LiveOps event.
Also check out the tips and
best
practices to run successful LiveOps from games developer Creative Mobile.
Panel
- Play fair: Maintaining a level playing field in your game, featuring Space Ape
Games and Kongregate
Ensuring that your game is fair is critical to success. Find out how game
developers are achieving this and some ways Google Play can help.
Families
Why
you need to build for families
Family-based households with children have higher tablet and smartphone
ownership rates than the general population. These families are more likely to
make purchases on their mobile devices and play games. Learn about how parents
choose what to download and buy, and how you can prepare for maximum conversion.
Two
keys to growth: user acquisition & app engagement, by Cartoon Network
Hear how Cartoon Network leverages their network to cross-promote new titles,
acquire new users and keep them engaged through immersive experiences.
Go
global: Getting ready for the emerging markets revolution, by
Papumba
Papumba has a clear vision to grow a global business. Hear how they work with
experts to adapt their games to local markets and leverage Google Play's
developer tools to find success around the world.
Optimizing
for a post install world
You've spent time and resources getting users to download your apps, but what
happens after the install? Learn how to minimize churn and keep families engaged
with your content long term.
Monetization
best practices on freemium, by 01 Digital
Learn how 01 Digital uses In-App-Purchases (IAP) to effectively monetize their
apps while maintaining a safe environment for families.
Building
a subscription business that appeals to parents, by PlayKids
PlayKids has been at the forefront of the subscription business model since
their inception. See how they best serve their subscribers by refreshing their
content, expanding their offerings and investing in new verticals.
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