User experience tips to help you design your app to engage users and drive conversions

By Jenny Gove, Senior Staff UX Researcher, Google Play

We know you work hard to acquire users and grow your customer base, which can be challenging in a crowded market. That's why we've heard from many of you that you find tools like store listing experiments and universal app campaigns are valuable. It's equally important to keep customers engaged from the beginning. Great design and delightful user experiences are fundamental to doing just that.

We partnered with AnswerLab to conduct comprehensive user experience research across a variety of verticals; including e-commerce, insurance, travel, food ordering, ticket sales and services, and financial management. The resulting insights may help you increase engagement and conversion by providing guidance on useful and usable functionality.

The best app experiences seamlessly guide users through their tasks with efficient navigation, search, forms, registration and purchasing. They provide great e-commerce facilities and integrate effective ordering and payment systems. Ultimately, an engaging app begins with attention to usability in all of these areas. Learn tips on:

• Navigation & Exploration
• In-App Search
• Commerce & Conversions
• Registration
• Form Entry
• Usability and Comprehension

You can read the full article, design your app to drive conversions, on the Android Developers website, complete with links to developer resources. Also get the Playbook for Developers app to stay up-to-date with features and best practices that will help you grow a successful business on Google Play.