Playdemic drives user engagement and revenue with live game operations on Google Play

Based in the UK, Playdemic is a free-to-play mobile games developer. Their leading game Golf Clash is designed to provide a short and fun, competitive experience. It uses a simple and accessible game mechanics based on one-thumb gaming which has generated substantial user engagement, with an average of 44 minutes played over three sessions a day. Golf Clash is now played by more than 1.5 million players every day whilst the average revenue per user is equal to other platforms.

Watch Paul Gouge, CEO & Co-founder, and Gareth Jones, Head of Production, discuss how Playdemic uses live game operations ("live ops") to continuously engage players and grow their business on Google Play. Live ops are also referred to as "running games as a service"; they include the strategic distribution of content and interactions with players that are limited in time and are designed to increase engagement and monetization.

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