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Posted by Purnima Kochikar, Director, Apps and Games Business Development, Google Play
This year's Google Play Awards will take place on Monday, May 7th, kicking off the week of Google I/O. Celebrating our third year, we're excited to highlight nine categories; some you may recognize from previous years, along with new additions highlighting growth areas and trends we're focused on, such as building for emerging markets.
Each year, the Google Play Awards recognize top apps and games on Google Play. They represent some of the best experiences available on Android, with an emphasis on overall quality, strong design, technical performance, and innovation. The nominees were selected by various teams across Google, and all meet criteria thresholds covering high star rating, Android vitals, and have had a launch or major update since April 2017.
Congratulations to this year's nominees below and don't forget to check them out on the Google Play store at g.co/play/gpa2018.
Standout Well-Being App
Apps empowering people to live the best version of their lives, while demonstrating responsible design and engagement strategies
Best Accessibility Experience
Apps or games enabling device interaction in an innovative way that serves people with disabilities or special needs
Best Social Impact
Apps or games that create a positive impact in communities around the world (focused on health, education, crisis response, refugees, financial health & fundraising functions)
Standout Indie
Games from indie developers that focus on artistic design, gameplay mechanics, and overall polish
Best Community Building Game
Games built to connect gamers, encouraging social interaction and community building
Best AR or VR Experience
Apps or games offering highly engaging and immersive experiences with optimal use of ARCore or Daydream UI
Standout Build for Billions Experience
Apps or games with optimized performance, localization, and culturalization for emerging markets
Standout Startup
Apps from new developers that offer a unique experience while achieving strong organic install growth.
Best Breakthrough Hit
New apps or games with excellent overall design, user experience, engagement and retention, and strong organic install growth
Check out the winners, and make sure to try out some of these great apps and games on Google Play at g.co/play/gpa2018.