Google Play connects a thriving ecosystem of developers to people using more than 2 billion active Android devices around the world. In fact, more than 94 billion apps were installed from Google Play in the last year alone. We’re continuing to empower Android developers with new features in the Play Console to help you improve your app’s performance and grow your business. And, at Google I/O 2018, we’re introducing our vision for a new Android app model that is modular and dynamic.
The Android App Bundle is Android's new publishing format, with which you can more easily deliver a great experience in a smaller app size, and optimize for the wide variety of Android devices and form factors available. The app bundle includes all your app's compiled code and resources, but defers APK generation and signing to Google Play. You no longer have to build, sign, and manage multiple APKs.
Google Play's new app serving model, called Dynamic Delivery, uses your app bundle to generate and serve optimized APKs for each user's device configuration. This means people download only the code and resources they need to run your app. People see a smaller install size on the Play Store, can install your app more quickly, and save space on their devices.
(Left) An example of all resources being delivered to a device via a legacy APK. (Right) An example of Dynamic Delivery serving just what’s needed to a device.
With the Android App Bundle, you're also able to add dynamic feature modules to your app. Through Dynamic Delivery, your users can download your app's dynamic features on-demand, instead of during the initial install, further reducing your app's download size. To publish apps with dynamic feature modules, apply to join the beta.
Start using the Android App Bundle in the latest Android Studio canary release. Test your release using the testing tracks in the Play Console before pushing to production. Watch these I/O sessions to hear from the team as they introduce the new app model:
An internal study Google ran last year found that over 40% of one-star reviews on the Play Store mentioned app stability as an issue. Conversely, people consistently reward the best performing apps with better ratings and reviews, leading to better rankings on Google Play and more installs. Not only that, but people tend to be more engaged and willing to spend more time and money in those apps. To help you understand and fix quality issues we're improving a number of features in the Google Play Console.
Watch these I/O sessions where we introduce the new features and share examples of how developers are using them successfully:
The Play Console has tools and reports to help your whole team understand and improve your app's store performance and business metrics. The Play Console's access management controls were recently improved so you can more easily grant access to your whole team while having granular control over which data and tools they can see and use.
Subscriptions continue to see huge growth, with subscribers on Google Play growing over 80% year over year. Google Play Billing offers developers useful features to acquire, engage, and retain subscribers, and gives users a consistent and familiar purchase flow. We're making improvements to help you prepare your subscriptions business for the future and to give users more information on their subscriptions.
Watch our I/O session where we explain the new features:
As we have announced, Google Play will require new apps (from August 2018) and app updates (from November 2018) to target API level 26 or higher. For more information and practical guidance on preparing for the new requirement, watch the I/O session, Migrating your existing app to target Android Oreo and above, and review our migration guide. If you develop an SDK or library that's used by developers, make sure it's ready to target Oreo too and sign up to receive news and updates for SDK providers.
To find out more about all these new features, learn best practices, understand how other developers are finding success, and hear from the teams building these features, watch the Android & Play sessions at I/O 2018. For more developer resources about how to improve your app's performance on Google Play, read this guide to the Google Play Console and visit the Android developers website. Finally, to stay up to date, sign up to our newsletter and follow us on Twitter, LinkedIn, and Medium where we post regularly.
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