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23 September 2019

Unlock your creativity with Google Play Pass

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Posted by Shazia Makhdumi, Global Head of Play Pass Business Development

With over 2.5 billion active Android devices, Google Play helps your apps and games get discovered by billions of users worldwide. And from the latest Google Play Store visual refresh to the Indie Games Showcase, we’re constantly working to help users find apps and games they love while helping you grow successful businesses. Today we’re excited to announce the US launch of Google Play Pass, a new subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides subscribers with a high-quality, curated collection of titles–with new titles added frequently.

Letting diverse, high-quality content shine

Play Pass is designed to enable Google Play users to better experience the variety of content on Play, and all types of apps and games can participate. “For a small studio like ours, being part of Play Pass makes a huge amount of sense,” said Jon Ingold of inkle. “We have the expertise and the creative freedom to create games unlike anything subscribers have ever played before, and we hope they will be thrilled by what they discover as they lose themselves in the worlds we’ve made.”

A new way to make money

Being a part of Google Play Pass’s curated collection of apps and games can help you attract new users who may not have discovered your titles on their own. Subscribers can find your content either through the new “Play Pass” tab or by looking for the Play Pass “ticket” badge that indicates apps and games unlocked with Play Pass. And the more value subscribers find in your title, the more revenue you’ll earn on a recurring basis.

In addition, for a limited time, we’re offering a low introductory price for Play Pass subscribers so that even more users will subscribe and discover Play Pass content. Google is funding this launch offer so that you can benefit from subscriber interest without impacting the revenue you can earn.

Play Pass on Google Play

Little work, lots of opportunity

The same APK that distributes your app or game in the Google Play Store can be used for Play Pass with minimal development work, so you can keep one version of your app or game updated for all of your users. We'll make sure your content is easily identifiable as part of Play Pass and enjoyed without interruptions, so you can stay focused on creating amazing experiences without compromise.

Express interest

If you’re building a great experience that Play Pass users would love, get more information and fill out this form to express interest in participating. Play Pass is currently invitation-only, though we’ll regularly be inviting more developers to participate, so stay tuned!

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