Grow your indie game with help from Google Play

Posted by Patricia Correa, Director, Global Developer Marketing

At Google Play we’re committed to helping all developers thrive, whether these are large multinational companies or small startups and indie game studios. They are all critical to providing the services and experiences that people around the world look for on their Android devices. The indie game developer community, in particular, constantly pushes the boundaries with their creativity and passion, and bring unique and diverse content to players everywhere.

To continue supporting indies, today we’re opening submissions for two of our annual developer programs - the Indie Games Accelerator and the Indie Games Festival. These programs are designed to help small games studios grow on Google Play, no matter what stage they are in:

• If you are a small games studio looking for help to launch a new title, apply for the Accelerator to get mentorship and education;
• Or, if you have already created and launched a high quality game that is ready for the spotlight, enter the Festival for a chance to win promotions.

This year the programs come with some changes, including more eligible markets and fully digital event experiences. Learn more below and apply by July 1st.

Accelerator: Get education and mentorship to supercharge your growth

If you’re an indie developer, early in your journey - either close to launching a new game or recently launched a title, this is the program for you. We’ll provide education and mentorship that will help you build, launch and grow successfully.

This year we have nearly doubled the eligible markets, with developers from over 70 countries being eligible to apply for the 2021 program.

Selected participants will be invited to take part in a 12-week online acceleration program. During this time you’ll get exclusive access to a community of Google and industry experts, as well as a network of other passionate developers from around the world looking to supercharge their growth.

Festival: win promotions that put your game in the spotlight

If you're an indie game developer who has recently launched a high quality game, this is your chance to have your game discovered by industry experts and players worldwide.

This year we will, again, host three competitions for developers from Japan, South Korea, and selected European countries.

Prizes include features on Google Play store, promotional campaigns worth 100,000 EUR, and more.