Google Play @ Google I/O - 3 updates you need to know

Posted by Tom Grinsted - Group Product Manager, Google Play

Here at Google Play, we’re always working on new ways to help developers grow their businesses, whether that’s by increasing installs, improving engagement, or boosting monetization. So in case you missed it, here are the top 3 new ways to grow your business that we announced at this year’s Google I/O:

#1: Improved custom store listings

Custom store listings have gotten a major update, giving you new ways to make a great first impression by showing the right message to each person.

You can now generate unique deep links to your custom listings, so you can show different listings to users depending on which channel or site they come from. And because Play Console provides analytics for each of your custom listings, you can see how effective each variation is and optimize them over time.

All developers can create up to 50 custom store listings, so you can create more tailored narratives for your users than ever before. With up to 5 experiments per listing, the opportunities for optimization are huge!

Custom store listings have gotten a major update, giving you new ways to improve your conversion rate.

#2: LiveOps open beta

LiveOps are self-service merchandising units in the Play Store that promote limited-time events, offers, and major updates for your game or app. Developers in our beta can submit content to help inspire installs, increase engagement, and drive sales.

Plus, they can now use deep links to drop users directly into the most relevant part of their app or game, then measure success with the new LiveOps reporting dashboard in Play Console. These reports give a granular view of the performance metrics of each event, displaying the results over time and by outcome – whether that’s acquisitions, opens, or updates.

Learn more about LiveOps and express interest in our beta program here.

Developers in our LiveOps beta can submit content to be featured on the Google Play Store.

#3: New flexible tools to grow your subscriptions

As subscription business models evolve, many developers have asked us for more flexibility and less complexity in how they sell subscriptions. In a major update, we launched new subscription capabilities, allowing you to configure multiple base plans and offers for each subscription. Acquire new subscribers, incentivize upgrades, and retain existing subscribers, by creating multiple offers supporting different stages of the subscription lifecycle, all while significantly reducing the cost and complexity of managing an ever-increasing number of SKUs.

For each subscription, you can now configure multiple base plans and offers, without needing to manage an ever-increasing number of SKUs.

Plus, you can now offer prepaid plans that give users access for a fixed amount of time, and make a great option for regions where pay-as-you-go is standard or for users not ready to commit to an auto-renewing plan. Users can easily extend their access period at any time before plan expiration, with a top-up in your app, or right on the Play Store subscription screen.

That was just three launches from a whole bunch of great updates to help you grow and thrive with Play. Want to see more? Be sure to catch the full playlist on Google Play from Google I/O.