04 Eylül 2025
In our latest #WeArePlay stories, we meet the founders building apps and games that power entrepreneurs and business owners around the world. From digitizing finances for micro-merchants in Bogotá to modernizing barbershops in New York, they are solving real-world challenges with intuitive apps.
Here are a few of our favorites:
After meeting at university, Lluís and Man Hei reunited to launch Treinta, an app inspired by Lluís’ experience with small businesses across Latin America. Named after the Spanish word for '30,' it helps microbusiness owners save at least 30 minutes a day by digitizing tasks like inventory, sales tracking, and cash flow management. With a recent expansion into the U.S. and upcoming AI tools, they are on track to reach their goal of 100,000 premium members by 2026.
High school friends Ying, Yong, Steve, and Oswald bonded over a shared vision to use technology for good, which led them to create Glints. What began as an internship portal in Singapore evolved into a dynamic hiring app after they saw an opportunity to tackle underemployment among young people in Indonesia. The app streamlines the job search with AI-powered recommendations and direct chat features, creating new career opportunities and helping companies find top talent. Their goal is to expand into more cities and become Indonesia's leading career app.
Former lawyer Songe and finance expert Dave saw an opportunity to modernize the cash-reliant barbershop industry. With no prior experience, they took over a struggling Manhattan barbershop while developing SQUIRE. The app, which initially focused on appointment scheduling and digital payments, has since evolved into a complete management platform with Point of Sale, inventory tracking, and analytics — helping barbers run their businesses more efficiently. Now, they're adding more customization options and plan to expand SQUIRE's capabilities to continue elevating the modern barbershop experience.
Discover other inspiring app and game founders featured in #WeArePlay.