The latest Android and Google Play news for app and game developers.
Posted by Andrew Ahn, Product Manager, Google Play
Google Play is committed to providing a secure and safe platform for billions of Android users on their journey discovering and experiencing the apps they love and enjoy. To deliver against this commitment, we worked last year to improve our abuse detection technologies and systems, and significantly increased our team of product managers, engineers, policy experts, and operations leaders to fight against bad actors.
In 2018, we introduced a series of new policies to protect users from new abuse trends, detected and removed malicious developers faster, and stopped more malicious apps from entering the Google Play Store than ever before. The number of rejected app submissions increased by more than 55 percent, and we increased app suspensions by more than 66 percent. These increases can be attributed to our continued efforts to tighten policies to reduce the number of harmful apps on the Play Store, as well as our investments in automated protections and human review processes that play critical roles in identifying and enforcing on bad apps.
In addition to identifying and stopping bad apps from entering the Play Store, our Google Play Protect system now scans over 50 billion apps on users' devices each day to make sure apps installed on the device aren't behaving in harmful ways. With such protection, apps from Google Play are eight times less likely to harm a user's device than Android apps from other sources.
Here are some areas we've been focusing on in the last year and that will continue to be a priority for us in 2019:
Protecting users' data and privacy is a critical factor in building user trust. We've long required developers to limit their device permission requests to what's necessary to provide the features of an app. Also, to help users understand how their data is being used, we've required developers to provide prominent disclosures about the collection and use of sensitive user data. Last year, we rejected or removed tens of thousands of apps that weren't in compliance with Play's policies related to user data and privacy.
In October 2018, we announced a new policy restricting the use of the SMS and Call Log permissions to a limited number of cases, such as where an app has been selected as the user's default app for making calls or sending text messages. We've recently started to remove apps from Google Play that violate this policy. We plan to introduce additional policies for device permissions and user data throughout 2019.
We find that over 80% of severe policy violations are conducted by repeat offenders and abusive developer networks. When malicious developers are banned, they often create new accounts or buy developer accounts on the black market in order to come back to Google Play. We've further enhanced our clustering and account matching technologies, and by combining these technologies with the expertise of our human reviewers, we've made it more difficult for spammy developer networks to gain installs by blocking their apps from being published in the first place.
As mentioned in last year's blog post, we fought against hundreds of thousands of impersonators, apps with inappropriate content, and Potentially Harmful Applications (PHAs). In a continued fight against these types of apps, not only do we apply advanced machine learning models to spot suspicious apps, we also conduct static and dynamic analyses, intelligently use user engagement and feedback data, and leverage skilled human reviews, which have helped in finding more bad apps with higher accuracy and efficiency.
Despite our enhanced and added layers of defense against bad apps, we know bad actors will continue to try to evade our systems by changing their tactics and cloaking bad behaviors. We will continue to enhance our capabilities to counter such adversarial behavior, and work relentlessly to provide our users with a secure and safe app store.
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Posted by Chris Banes, Chief Elf of Android Engineering
Today, we pushed the source code for Google's Santa Tracker 2018 Android app at google/santa-tracker-android, including its 17 mini-games, Santa tracking feature, Wear app and more!
Visually the app looks much the same this year, but underneath the hood the app has gone on a massive size reduction exercise to make the download from Google Play as small as possible. When a user downloads the app the initial download is now just 9.2MB, compared to last year's app which was 60MB. That's a 85% reduction! 🗜️
We achieved that reduction by migrating the app over to using an Android App Bundle. The main benefit is that Google Play can now serve dynamically optimized APKs to users' devices. Moreover, we were also able to separate out all of the games into their own dynamic feature modules, downloaded on demand. This is why you might have seen a progress bar when you first opened a game, we are actually downloading the game from Google Play before starting the game:
The progress bar shown while a game is fetched from Google Play
You can read more about our journey migrating over to App Bundle in a small blog series, starting with our 'Moving to Android App Bundle' post.
One of the new features we added this year was a Gboard sticker pack, allowing users to share stickers to their friends. You might even notice some of the characters from the games in the stickers!
'Santa Dunk' is one of the 20 available stickers
We use Firebase App Indexing to publish our stickers to the local index on the device, where the Gboard keyboard app picks them up, allowing the user to share them in apps. You can see the source code here.
The sticker pack being used in a very important conversation
Aside from the things mentioned above, we've also completed a number of code health improvements. We have increased the minimum SDK version to Lollipop (21), migrated from the Support Library to AndroidX, reduced the file size of our game assets by switching to modern formats, and lots of other small improvements! Phew 😅.
If you're interested go checkout the code and let us know what you think. If you have any questions or issues, please let us know via the issue tracker.
Posted by Kacey Fahey, Developer Marketing, Google Play
We're excited to be part of the Game Developers Conference (GDC) 2019 in San Francisco. Join us on Monday, March 18th at the Google Mobile Developer Day, either in person or over live stream, for a full day of sessions covering tools and best practices to help build a successful mobile games business on Google Play. We'll focus on game quality, effective monetization and growth strategies, and how to create, connect, and scale with Google.
This year's sessions are focused on tips and tools to help your mobile game business succeed. Come hear our latest announcements and industry trends, as well as learnings from industry peers. We will hold a more technical session in the second half of the day, where we'll share ways to optimize your mobile game's performance for the best possible player experience.
Also, make sure to visit the Google booth from Wednesday March 20th until Friday March 22nd. Here, you will be able to interact with hands-on demos, attend talks in the theater, and get your questions answered by Google experts. We're bringing a big team and hope to see you there.
Learn more about Google's activities throughout the week of GDC and sign up to stay informed. For those who can't make it in person, join the live stream starting at 10am PST on Monday, March 18th. These events are part of the official Game Developers Conference and require a pass to attend.
Posted by Chris Yang, Program Manager, Translation Service
It is not uncommon for developers to have the following concerns and thoughts when considering whether to localize their apps: "I just don't have the time!" "Translation is too expensive." "High-quality translation is just hard to find.'' Does this sound familiar?
At Google, we consider translation a key component of making the world's information universally accessible and useful. This commitment extends not only to localizing our own products, but also to providing tools to help developers and translators more easily localize their apps.
Introducing the Google Play App Translation Service
Available in the Google Play Console, the Google Play App Translation Service simplifies localization of your app user interface strings, store listing, in-app product names, and universal apps campaign ads. Thousands of developers have already used this service to reach hundreds of millions of users worldwide.
Here is an overview of some of the ways it can help:
1. Quick and easy - Order in minutes and receive your translation in as little as two days.
2. Professional and human - Get high-quality translations by real human translators.
3. Value for money - Translate your app for as little as $0.07 per word.
Ordering a Translation
Find the Translation Service in the Google Play Console:
When you're ready to translate, just select the languages to use for translation, choose a vendor, and place your order.
Select languages to translate into.
Choose what type of content you want to translate.
Easily complete purchase of the service.
Language recommendations
You can also expand your global footprint with translation recommendations that can help increase installs. The recommendations can be found in the Google Play Console.
The language recommendation feature is developed using machine learning and is based on your app's install history and market data.
Did you know that you can reach almost 80% of internet users worldwide with only 10 languages. In particular, the Google Play opportunity in Russia and the Middle East continues to grow. Let us know once you have localized for these markets so we can consider featuring your app or game in the Now in Russian and Now in Arabic collections on the Play Store.
Launching the translation
Once you download the translation, you'll be ready to publish your newly translated app update on Google Play.
Get started with the App Translation Service today and let us know what you think!
Posted by Paul Bankhead, Director, Product Management, Google Play
TLDR; As previously announced and directly communicated to developers via email, we'll be removing apps from the Google Play Store that ask for SMS or Call Log permission and have not submitted a Permissions Declaration Form. If you have not submitted a permissions declaration form and your app is removed, see below for next steps.
We take access to sensitive data and permissions very seriously. This is especially true with SMS and Call Log permissions, which were designed to allow users to pick their favorite dialer or messaging app, but have also been used to enable many other experiences that might not require that same level of access. In an effort to improve users' control over their data, last October we announced we would be restricting developer access to SMS and Call Log permissions.
Our new policy is designed to ensure that apps asking for these permissions need full and ongoing access to the sensitive data in order to accomplish the app's primary use case, and that users will understand why this data would be required for the app to function.
Developers whose apps used these permissions prior to our announcement were notified by email and given 90 days to either remove the permissions, or submit a permissions declaration form to enable further review.
More about app reviews
We take this review process seriously and understand it's a change for many developers. We apply the same criteria to all developers, including dozens of Google apps. We added to the list of approved use cases over the last few months as we evaluated feedback from developers.
Our global teams carefully review each submission. During the review process, we consider the following:
With this change, some uses cases will no longer be allowed. However, many of the apps we reviewed with one of these permissions can rely on narrower APIs, reducing the scope of access while accomplishing similar functionality. For example, developers using SMS for account verification can alternatively use the SMS Retriever API, and apps that want to share content using SMS can prepopulate a message and trigger the default SMS app to show via intents.
Tens of thousands of developers have already resubmitted their apps to support the new policy or have submitted a form. Thank you! Developers who submitted a form received a compliance extension until March 9th.
Next steps
Over the next few weeks, we will be removing apps from the Play Store that ask for SMS or Call Log permission and have not submitted a permission declaration form. If your app is removed and you would like to have it republished, you can do one of the following in the Play Console:
Keeping our overall Android ecosystem healthy is very important, and protection of user data is vital to the long term health of all developers. We know these changes have required significant work from you and we appreciate your efforts to create innovative experiences while protecting user's privacy.
Posted by Patricia Correa, Platforms & Ecosystems
Earlier this year we highlighted some of Google Play's milestones and commitments in supporting the 1M+ developers on the Play Store, as well as those of you working on Android apps and games and looking to launch and grow your business on our platforms. We have been inspired and humbled by the achievements of app and game developers, building experiences that delight and help people everywhere, as some stories highlighted in #IMakeApps.
We continue to focus on helping you grow thriving businesses and building tools and resources to help you reach and engage more users in more places, whilst ensuring a safe and secure ecosystem. Looking to 2019, we are excited about all the things to come and seeing more developers adopt new features and update to Android P.
In the meantime let's share some of the 2018 highlights on Google Play and Android:
Building for the future
Along with Android P we have continued to help the Android developer ecosystem, launching Android Jetpack, the latest Android Studio, and Kotlin support. Developers are also now able to add rich and dynamic UI templates with Slices in places such as Google Search and Assistant, APIs for new screens support, and much more. Discover the latest from Android 9, API Level 28.
Smaller apps have higher conversion rates and our research shows that a large app size is a key driver of uninstalls. At I/O we launched a new publishing format, the Android App Bundle, helping developers to deliver smaller and more efficient apps with a simplified release process, and with features on demand - saving on average 35% in download size! On devices using Android M and above, app bundles can reduce app size even further, by automatically supporting uncompressed native libraries, thereby eliminating duplication on devices.
You can build app bundles in the Android Studio 3.2 stable release and in Unity 2018.3 beta, and upload larger bundles with installed APK sizes of up to 500MB without using expansion files, through an early access feature soon to be available to all developers.
Richer experiences and discovery
Discovery of your apps and games is important, so we launched Google Play Instant and increased the size limit to 10MB to enable TRY NOW on the Play Store, and removed the URL requirement for Instant apps. Android Studio 3.3 beta release, lets you publish a single app bundle and classify it or a particular module to be instant enabled (without maintaining separate code).
For game developers, Unity introduced the Google Play Instant plug-in and instant app support is built into the new Cocos Creator. Our app pre-registration program, has seen nearly 250 million app pre-registrations, helping drive app downloads through richer discovery.
Optimizing for quality and performance
Android vitals are now more actionable, with a dashboard highlighting core vitals, peer benchmarks, start-up time and permission denials vitals, anomaly detection and alerts, and linking pre-launch reports - all so that you can better optimize and prioritize issues for improved quality and performance.
There are more opportunities to get feedback and fix issues before launch. The Google Play Console expanded the functionality of automated device testing with a pre-launch report for games, and the launch of the internal and closed test tracks lets you push your app to up to 100 internal testers, before releasing them to production.
Insights for your business, now and in the long term
Metrics are critical to optimize your business and we've added new customizable tools in the Play Console, with downloadable reports to help you evaluate core metrics. Including cumulative data, 30-day rolling averages, and roll-ups for different time periods to better match the cadence of your business.
You can now configure the statistics report to show how your instant apps are performing, analyze different dimensions and identify how many install the final app on their device. The acquisition report shows users discovery journey through to conversion - with average revenue per user and retention benchmarks against similar apps. You can also find the best performing search terms for your store listing with organic breakdown - helping to optimize efforts to grow and retain a valuable audience.
Increasingly developers are adopting subscriptions as their core monetization model. The dedicated new subscriptions center means you can easily change subscription prices, offer partial refunds for in-app products and subscriptions, and also make plan changes in Play Billing Library version 1.2. Learn how to keep subscribers engaged; users can pause plans, giving you more control with order management and the cancellation survey.
Discover how to use all the new features and best practices on the Academy for App Success, our interactive free e-learning platform, offering bite-sized courses that help you make the most of Play Console and improve your app quality.
Make sure you follow @googleplaydev and sign up to our newsletter to stay ahead of all our updates in 2019! We hope these features and tools will enable us to continue a successful partnership with you in the New Year - follow our countdown for a daily highlight. From all of us at Google Play - happy holidays.
Posted by Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist
Google Play ratings and reviews are extremely important in helping users decide which apps to install. Unfortunately, fake and misleading reviews can undermine users' trust in those ratings. User trust is a top priority for us at Google Play, and we are continuously working to make sure that the ratings and reviews shown in our store are not being manipulated.
There are various ways in which ratings and reviews may violate our developer guidelines:
When we see these, we take action on the app itself, as well as the review or rating in question.
In 2018, the Google Play Trust & Safety teams deployed a system that combines human intelligence with machine learning to detect and enforce policy violations in ratings and reviews. A team of engineers and analysts closely monitor and study suspicious activities in Play's ratings and reviews, and improve the model's precision and recall on a regular basis. We also regularly ask skilled reviewers to check the decisions made by our models for quality assurance.
It's a big job. To give you a sense of the volume we manage, here are some numbers from a recent week:
Our team can do a lot, but we need your help to keep Google Play a safe and trusted place for apps and games.
If you're a developer, you can help us by doing the following:
Example of a violation: incentivized ratings is not allowed
If you're a user, you can follow these simple guidelines as well:
Finally, if you find bad ratings and reviews on Google Play, help us improve by sending your feedback! Users can mark the review as "Spam" and developers can submit feedback through the Play Console.
Tooltip to flag the review as Spam.
Thanks for helping us keep Google Play a safe and trusted place to discover some of the world's best apps and games.
Posted by Sam Spencer, Technical Program Manager, Google Play
The Android Ice Cream Sandwich (ICS) platform is seven years old and the active device count has been below 1% for some time. Consequently, we are deprecating support for ICS in future releases of Google Play services. For devices running ICS, the Google Play Store will no longer update Play Services APK beyond version 14.7.99.
What does this mean as an Application developer:
The Google Play services SDK contains the interfaces to the functionality provided by the Google Play services APK, running as background services. The functionality required by the current, released SDK versions is already present on ICS devices with Google Play services and will continue to work without change.
With the SDK version changes earlier this year, each library can be independently released and may update its own minSdkVersion. Individual libraries are not required to change based on this deprecation. Newer SDK components may continue to support API levels 14 and 15 but many will update to require the higher API level. For applications that support API level 16 or greater, you will not need to make any changes to your build. For applications that support API levels 14 or 15, you may continue to build and publish your app to devices running ICS, but you will encounter build errors when updating to newer SDK versions. The error will look like this:
Error:Execution failed for task ':app:processDebugManifest'. > Manifest merger failed : uses-sdk:minSdkVersion 14 cannot be smaller than version 16 declared in library [com.google.android.gms:play-services-FOO:16.X.YY] Suggestion: use tools:overrideLibrary="com.google.android.gms:play_services" to force usage
Unfortunately, the stated suggestion will not help you successfully run your app on older devices. In order to use the newer SDK, you will need to use one of the following options:
1. Target API level 16 as the minimum supported API level.
This is the recommended course of action. To discontinue support for API levels that will no longer receive Google Play services updates, simply increase the minSdkVersion value in your app's build.gradle to at least 16. If you update your app in this way and publish it to the Play Store, users of devices with less than that level of support will not be able to see or download the update. However, they will still be able to download and use the most recently published version of the app that does target their device.
A very small percentage of all Android devices are using API levels less than 16. You can read more about the current distribution of Android devices. We believe that many of these old devices are not actively being used.
If your app still has a significant number of users on older devices, you can use multiple APK support in Google Play to deliver an APK that uses Google Play services 14.7.99. This is described below.
2. Build multiple APKs to support devices with an API level less than 16.
Along with some configuration and code management, you can build multiple APKs that support different minimum API levels, with different versions of Google Play services. You can accomplish this with build variants in Gradle. First, define build flavors for legacy and newer versions of your app. For example, in your build.gradle, define two different product flavors, with two different compile dependencies for the stand-in example play-services-FOO component:
productFlavors { legacy { minSdkVersion 14 versionCode 1401 // Min API level 14, v01 } current { minSdkVersion 16 versionCode 1601 // Min API level 16, v01 } } dependencies { legacyCompile 'com.google.android.gms:play-services-FOO:16.0.0' currentCompile 'com.google.android.gms:play-services-FOO:17.0.0' }
In the above situation, there are two product flavors being built against two different versions of play-services-FOO. This will work fine if only APIs are called that are available in the 16.0.0 library. If you need to call newer APIs made available with 17.0.0, you will have to create your own compatibility library for the newer API calls so that they are only built into the version of the application that can use them:
After building a release APK for each flavor, you then publish them both to the Play Store, and the device will update with the most appropriate version for that device. Read more about multiple APK support in the Play Store.
Posted by Purnima Kochikar, Director, Business Development, Games & Applications
Today, we announced our annual Best of 2018 list, highlighting the best content on Google Play. But ever wonder about the makers behind your favorite apps and games like PUBG MOBILE or Tasty? Well, we wanted to take a moment to celebrate the developers that brought to life the best U.S. apps and games of 2018. And this year was jam packed with entertainment — all thanks to the developers who pushed the envelope and sparked our imaginations.
Check out the full rundown of the developers behind the best apps and games of 2018 on Google Play:
Posted by Parul Soi, Strategic Partner Development Manager, Google Play
Android is fortunate to have an incredibly rich ecosystem of SDKs and libraries to help developers build great apps more efficiently. These SDKs can range from developer tools that simplify complicated feature development to end-to-end services such as analytics, attribution, engagement, etc. All of these tools can help Android developers reduce cost and ship products faster.
For the past few months, various teams at Google have been working together on new initiatives to expand the resources and support we offer for the developers of these tools. Today, SDK developers can sign up and register their SDK with us to receive updates that will keep you informed about Google Play policy changes, updates to the platform, and other useful information.
Our goal is to provide you with whatever you need to better serve your technical and business goals in helping your partners create better apps or games. Going forward we will be sharing further resources to help SDK developers, so stay tuned for more updates.
If you develop an SDK or library for Android, make sure you sign up and register your SDK to receive updates about the latest tools and information to help serve customers better. And, if you're an app developer, share this blogpost with the developers of the SDKs that you use!
Posted by Mo Yu, Damien Octeau, and Chuangang Ren, Android Security & Privacy Team
In a previous blog post, we talked about using machine learning to combat Potentially Harmful Applications (PHAs). This blog post covers how Google uses machine learning techniques to detect and classify PHAs. We'll discuss the challenges in the PHA detection space, including the scale of data, the correct identification of PHA behaviors, and the evolution of PHA families. Next, we will introduce two of the datasets that make the training and implementation of machine learning models possible, such as app analysis data and Google Play data. Finally, we will present some of the approaches we use, including logistic regression and deep neural networks.
Detecting PHAs is challenging and requires a lot of resources. Our security experts need to understand how apps interact with the system and the user, analyze complex signals to find PHA behavior, and evolve their tactics to stay ahead of PHA authors. Every day, Google Play Protect (GPP) analyzes over half a million apps, which makes a lot of new data for our security experts to process.
Leveraging machine learning helps us detect PHAs faster and at a larger scale. We can detect more PHAs just by adding additional computing resources. In many cases, machine learning can find PHA signals in the training data without human intervention. Sometimes, those signals are different than signals found by security experts. Machine learning can take better advantage of this data, and discover hidden relationships between signals more effectively.
There are two major parts of Google Play Protect's machine learning protections: the data and the machine learning models.
The quality and quantity of the data used to create a model are crucial to the success of the system. For the purpose of PHA detection and classification, our system mainly uses two anonymous data sources: data from analyzing apps and data from how users experience apps.
Google Play Protect analyzes every app that it can find on the internet. We created a dataset by decomposing each app's APK and extracting PHA signals with deep analysis. We execute various processes on each app to find particular features and behaviors that are relevant to the PHA categories in scope (for example, SMS fraud, phishing, privilege escalation). Static analysis examines the different resources inside an APK file while dynamic analysis checks the behavior of the app when it's actually running. These two approaches complement each other. For example, dynamic analysis requires the execution of the app regardless of how obfuscated its code is (obfuscation hinders static analysis), and static analysis can help detect cloaking attempts in the code that may in practice bypass dynamic analysis-based detection. In the end, this analysis produces information about the app's characteristics, which serve as a fundamental data source for machine learning algorithms.
In addition to analyzing each app, we also try to understand how users perceive that app. User feedback (such as the number of installs, uninstalls, user ratings, and comments) collected from Google Play can help us identify problematic apps. Similarly, information about the developer (such as the certificates they use and their history of published apps) contribute valuable knowledge that can be used to identify PHAs. All these metrics are generated when developers submit a new app (or new version of an app) and by millions of Google Play users every day. This information helps us to understand the quality, behavior, and purpose of an app so that we can identify new PHA behaviors or identify similar apps.
In general, our data sources yield raw signals, which then need to be transformed into machine learning features for use by our algorithms. Some signals, such as the permissions that an app requests, have a clear semantic meaning and can be directly used. In other cases, we need to engineer our data to make new, more powerful features. For example, we can aggregate the ratings of all apps that a particular developer owns, so we can calculate a rating per developer and use it to validate future apps. We also employ several techniques to focus in on interesting data.To create compact representations for sparse data, we use embedding. To help streamline the data to make it more useful to models, we use feature selection. Depending on the target, feature selection helps us keep the most relevant signals and remove irrelevant ones.
By combining our different datasets and investing in feature engineering and feature selection, we improve the quality of the data that can be fed to various types of machine learning models.
Building a good machine learning model is like building a skyscraper: quality materials are important, but a great design is also essential. Like the materials in a skyscraper, good datasets and features are important to machine learning, but a great algorithm is essential to identify PHA behaviors effectively and efficiently.
We train models to identify PHAs that belong to a specific category, such as SMS-fraud or phishing. Such categories are quite broad and contain a large number of samples given the number of PHA families that fit the definition. Alternatively, we also have models focusing on a much smaller scale, such as a family, which is composed of a group of apps that are part of the same PHA campaign and that share similar source code and behaviors. On the one hand, having a single model to tackle an entire PHA category may be attractive in terms of simplicity but precision may be an issue as the model will have to generalize the behaviors of a large number of PHAs believed to have something in common. On the other hand, developing multiple PHA models may require additional engineering efforts, but may result in better precision at the cost of reduced scope.
We use a variety of modeling techniques to modify our machine learning approach, including supervised and unsupervised ones.
One supervised technique we use is logistic regression, which has been widely adopted in the industry. These models have a simple structure and can be trained quickly. Logistic regression models can be analyzed to understand the importance of the different PHA and app features they are built with, allowing us to improve our feature engineering process. After a few cycles of training, evaluation, and improvement, we can launch the best models in production and monitor their performance.
For more complex cases, we employ deep learning. Compared to logistic regression, deep learning is good at capturing complicated interactions between different features and extracting hidden patterns. The millions of apps in Google Play provide a rich dataset, which is advantageous to deep learning.
In addition to our targeted feature engineering efforts, we experiment with many aspects of deep neural networks. For example, a deep neural network can have multiple layers and each layer has several neurons to process signals. We can experiment with the number of layers and neurons per layer to change model behaviors.
We also adopt unsupervised machine learning methods. Many PHAs use similar abuse techniques and tricks, so they look almost identical to each other. An unsupervised approach helps define clusters of apps that look or behave similarly, which allows us to mitigate and identify PHAs more effectively. We can automate the process of categorizing that type of app if we are confident in the model or can request help from a human expert to validate what the model found.
PHAs are constantly evolving, so our models need constant updating and monitoring. In production, models are fed with data from recent apps, which help them stay relevant. However, new abuse techniques and behaviors need to be continuously detected and fed into our machine learning models to be able to catch new PHAs and stay on top of recent trends. This is a continuous cycle of model creation and updating that also requires tuning to ensure that the precision and coverage of the system as a whole matches our detection goals.
As part of Google's AI-first strategy, our work leverages many machine learning resources across the company, such as tools and infrastructures developed by Google Brain and Google Research. In 2017, our machine learning models successfully detected 60.3% of PHAs identified by Google Play Protect, covering over 2 billion Android devices. We continue to research and invest in machine learning to scale and simplify the detection of PHAs in the Android ecosystem.
This work was developed in joint collaboration with Google Play Protect, Safe Browsing and Play Abuse teams with contributions from Andrew Ahn, Hrishikesh Aradhye, Daniel Bali, Hongji Bao, Yajie Hu, Arthur Kaiser, Elena Kovakina, Salvador Mandujano, Melinda Miller, Rahul Mishra, Sebastian Porst, Monirul Sharif, Sri Somanchi, Sai Deep Tetali, and Zhikun Wang.
Dan Lavelle, Head of Learning Operations, Google Play
Having a great idea for an app or game is just the beginning. At Google Play, it's our goal to provide you with the tools and skills to build successful mobile app and games businesses. Training continues to be among the top requested features from Android developers, and we've heard your feedback.
That's why we're launching a brand new, free e-learning platform to help you realize the full potential of your business on Google Play.
Whether you're looking to grow your audience, understand performance metrics, or increase revenue, Play Academy is here to help you understand the best practices and Play Console features to succeed on Google Play. We built Play Academy to fit into your busy schedule. Learn from your home or office computer, or take courses on-the-go with your mobile device.
Choose from 10 collections of bite-sized courses organized around features and best practices, including; Test your app before release, Evaluate your app's technical performance, and Monetize your app.
Learn through a rich multimedia and interactive e-learning experience.
Test your new knowledge of key Play Console features and mobile app best practices.
Get recognition for your new skills. Wear your achievement badges with pride on your Play Academy profile.
It's easy to get started with free e-learning content from Google Play. Head over to g.co/play/academy to sign up and start your developer journey. Also, make sure you keep an eye on upcoming Play Academy news - we'll regularly update our courses to keep pace with the newest features and programs so that you can stay up-to-date with the latest insights you'll need to grow your app or game business.
Posted by James Bender, Product Manager, Google Play
In June we started adding security metadata to all apps and app updates to help verify product authenticity from Google Play. We're doing this is to help developers reach a wider audience, particularly in countries where peer-to-peer app sharing is common because of costly data plans and limited connectivity.
Now, when a user shares an app via Play-approved partner peer-to-peer apps, Play will be able to determine shared app authenticity while a device is offline, add those shared apps to a user's Play Library, and manage app updates when the device comes back online. This will give users more confidence when using Play-approved peer-to-peer app beta partners, starting today with SHAREIt and Files Go by Google. An additional integration from Xender is planned in the coming weeks. Please visit the Play Store to make sure you have the latest versions of these apps.
This also benefits you as a developer as it provides a Play-authorized offline distribution channel and, since the peer-to-peer shared app is added to your user's Play library, your app will now be eligible for app updates from Play.
No action is needed by developers or your users. This is an important step that improves the integrity of Google Play's mobile app ecosystem. Offline Play peer-to-peer sharing presents a new distribution opportunity for developers while helping more people keep their apps up to date.
Posted by Matt Henderson, Product Manager, Google Play
Today we are kicking off Playtime, our annual global event series, hosting over 800 attendees in Berlin and San Francisco to share insights from experts around the world and the latest updates on our products. This will be followed by events in Sao Paulo, Singapore, Taipei, Seoul, and Tokyo.
At Google Play, we continue to invest in tools that make it easier for you to develop and distribute your apps to a global audience. Below are some of the exciting updates we are announcing today:
The Android App Bundle is Android's new publishing format, with which you can more easily deliver a great experience in a smaller app size. Smaller apps have higher conversion rates and our user research shows that app size is a leading motivator in driving uninstalls. With the Android App Bundle's modularization, you can also deliver features on demand, instead of at install time, further reducing the size of your app.
Thousands of app bundles are already in production, with an average size reduction of 35%. Today, we are announcing updates that offer additional reasons for you to switch to the bundle.
To learn more about the Android App Bundle, dynamic features, and all the benefits you receive from building a smaller, modular app, read our Medium post.
We've been listening to your feedback to make it easier to build instant apps, and we recently increased the size limit to 10MB to enable TRY NOW on the Play Store and removed the URL requirement. For game developers, we've partnered with Unity on a Google Play Instant plug-in and have built instant directly into the new Cocos Creator.
We’re now using the Android App Bundle to solve one of the primary pain points of building instant apps. Previously, you needed to publish both an instant app and an installable app. With Android Studio 3.2, you could publish instant-enabled bundles but you were still required to publish a primary app bundle.
Now, you don't have to maintain separate code. With the Android Studio 3.3 beta release, a developer can publish a single app bundle and classify it or a particular module to be instant enabled. The unified app bundle is the future of instant app experiences and we hope you will try it out.
Google Play Instant is now available for premium titles and pre-registration campaigns, so people can try your game before it launches and generate additional buzz. New apps and games join Google Play Instant every day, and we're excited to welcome Umiro, by Devolver Digital, and Looney Tunes World of Mayhem, by Scopely, as some of the first to take advantage of these new features.
The Play Console offers two tools to help you monitor performance and improve the quality of your apps. The pre-launch report runs your apps on real devices situated in the Firebase Test Lab and generates useful metadata to help you identify and fix issues before pushing your apps to production. Android vitals helps you track the performance and quality of your app on users' devices in the real world.
Now, we're linking them together to provide more actionable insights. Whenever a real-world crash in Android vitals is also seen during a pre-launch report execution, you'll get all the extra metadata from the pre-launch report available to you in the Android vitals dashboard so you can debug more effectively. This is also linked in both directions, so that if a crash occurs in pre-launch reports that is already happening in the real world, you'll be able to see the current impact in Android vitals which will help you better prioritize the issues highlighted by pre-launch reports.
We've made several updates to make it easier to manage your app and business with Play.
We're equally excited to launch the Academy for App Success with new interactive courses to help developers get the most out of the Play Console, understand Play policies, and utilize best practices to improve quality and increase business performance. This free new program allows you to track your learning progress with quizzes and achievements to demonstrate your expertise. Available in English today, new content and translated courses will be added soon.
Play Console
