Posted by Tom Grinsted, Product Manager, Google Play
At this year’s Google I/O, we announced a slate of new features to help you take your business further with Google Play. Launching today, these changes include several improvements designed to help you make better decisions about your business by providing clearer, more actionable data.
We know the right data is critical to help you improve your app performance and grow your business. That’s why we’re excited to share a major update that enables you to better measure and analyse your core statistics — the most fundamental install and uninstall metrics by user and device. We’ve also enhanced the Statistics page on the Play Console to show change over time, enable more granular configurations, and, coming soon, exclusive benchmarks for core stats!
More granular configurations are now available on the Statistics page to help you better understand your acquisition and churn.
More accurate and more expansive than before, the new metrics will help you better understand your acquisition and churn. For the first time, we are including data on returning users and devices - something that we understand is critical to many developers' growth strategies.
We’re also including new install methods (such as pre-installs and peer-to-peer sharing) and the ability to aggregate and dedupe over periods that suit your business needs. With these new updates, you can perform analyses that weren’t possible before, such as how many people re-installed your app last month.
Here’s what else is new:
As a result of these updates, you will notice a few changes to your metrics. Old metrics names will be deprecated, but you can configure new metrics that map to the old ones with this cheat sheet. And don’t forget to use the ‘save report’ feature on the stats page so you can easily return to any configurations you find particularly helpful!
Don’t forget to use the ‘save this report’ feature on the stats page to easily return to any configurations you find particularly helpful.
Other metrics like active user and active device will see a step-change as the new definitions are more expansive and include previously under-counted data.
Some new metrics map onto older ones. Where this happens, all historic data will be automatically included. But in other cases new metrics will only be generated from launch day. For unique devices or users, weekly metrics will start to appear two weeks after launch, monthly metrics once there’s a single full month’s data, and quarterly metrics once there’s a full quarter’s data.
We know it’s a lot to take in at once, so make sure to bookmark the cheat sheet for helpful tips as you navigate the transition and explore your new metrics. Additionally, our Decision-Making with the Google Play Console session from Google I/O and our Play Academy training are other great resources to help you get up to speed. Check out these updates in the Google Play Console today — we hope you find them useful. Your comments help to shape the future of Google Play, so please continue to let us know what you think.
How useful did you find this blog post?
★ ★ ★ ★ ★
Posted by Kosuke Suzuki, Product Manager, Google Play
Every month, more than 2 billion users from over 190 countries visit the Google Play Store to browse and discover new apps and games. As part of making Google Play a great discovery experience, we continue to increase our focus on quality. Over the coming weeks, we’ll be updating our featuring and ranking logic to further prioritize high quality apps and games with strong technical performance and engaging content.
If you’re looking for ways to improve your app quality, below are three key areas to focus on. Along with these suggestions, we've highlighted several tools available in the Google Play Console to help you better understand user behavior, monitor technical performance, and deliver the best in-app experience for users. Remember, app quality will impact where and how prominently you're eligible to surface in the store, so always look to create the most compelling and delightful experience possible.
Have you thought about your UI and if your app has intuitive navigation, controls, and menu access? Do you have a good first-time-user experience, overall polished design, and enough content to keep users engaged for the long term?
Quality guidelines: meet user expectations and maximize your exposure opportunities by testing against the quality guidelines for different platforms.
Testing tracks: release early versions of your app to gather early user feedback and make improvements before full release.
Engaging content: build loyalty and sustainable app engagement by satisfying your users needs
Ad placement: for apps with ads integrated, ensure a good user experience by choosing the right ad format and placement throughout your app.
Have you considered whether your app has good overall technical performance, and if it is power-thrifty, responsive, efficient, and well-behaved? 42% of users who leave a 1-star review mention stability or bugs.
Android vitals: review the Android vitals dashboard to see how your app is performing on core vitals metrics including crash rate, ANR rate, excessive wakeups, and stuck partial wake locks in the background. Look at developer selected peer benchmarks to see how you measure up to others in your category. Exhibiting bad behavior in Android vitals will negatively affect the user experience in your app and could limit your exposure opportunities on Google Play.
Pre-launch reports: identify where your app has problems to ensure you’re presenting the highest possible quality to users upon launch. The pre-launch reports use automated tests on real devices that can identify layout issues, provide crash diagnostics, locate security vulnerabilities, and more.
Last but not least, a quality app also means having an effective and accurate listing page. Does your store listing page make a great first impression? Does it clearly and accurately communicate the value and intended use cases of your app?
Best practices: use strong creative assets, including your app title, icon, screenshots and video, along with a clear and informative app description, that provide an accurate representation of your app. To improve discovery opportunities, we suggest all pages have a video (set to public or unlisted and non-monetized) to inform users about your app, and for game developers to provide three or more 16:9 aspect ratio screenshots.
New icon specification: create a more polished experience on the store by updating your icon before June 24th.
Ratings and reviews: monitor your user ratings and reviews and respond to negative reviews where possible. When receiving a reply from developers, users increase their rating by +0.7 stars on average. Paying attention to ratings and reviews will be increasingly important as we rollout the new rating score in August 2019. This will place more weight on your most recent ratings in the Google Play Store.
Store listing experiments: A/B test different versions of your listing page amongst actual Google Play users. Make sure to test each component independently and run tests for at least a week in order to gather significant results.
Custom store listings: tailor your marketing messages to specific user groups based on their country, install state or even pre-registration. This is a great way to highlight key features and updates best suited for existing or lapsed users.
Localization: take advantage of Google Play’s worldwide reach to identify key markets, translate your app store listing, and even run store listing experiments to optimize for each country.
Get the most out of the Google Play Console and learn about improving app quality on the Academy for App Success, a free e-learning resource.
Posted by Fei Ye, Software Engineer and Kazushi Nagayama, Ninja Spamologist
Google Play ratings and reviews are extremely important in helping users decide which apps to install. Unfortunately, fake and misleading reviews can undermine users' trust in those ratings. User trust is a top priority for us at Google Play, and we are continuously working to make sure that the ratings and reviews shown in our store are not being manipulated.
There are various ways in which ratings and reviews may violate our developer guidelines:
When we see these, we take action on the app itself, as well as the review or rating in question.
In 2018, the Google Play Trust & Safety teams deployed a system that combines human intelligence with machine learning to detect and enforce policy violations in ratings and reviews. A team of engineers and analysts closely monitor and study suspicious activities in Play's ratings and reviews, and improve the model's precision and recall on a regular basis. We also regularly ask skilled reviewers to check the decisions made by our models for quality assurance.
It's a big job. To give you a sense of the volume we manage, here are some numbers from a recent week:
Our team can do a lot, but we need your help to keep Google Play a safe and trusted place for apps and games.
If you're a developer, you can help us by doing the following:
Example of a violation: incentivized ratings is not allowed
If you're a user, you can follow these simple guidelines as well:
Finally, if you find bad ratings and reviews on Google Play, help us improve by sending your feedback! Users can mark the review as "Spam" and developers can submit feedback through the Play Console.
Tooltip to flag the review as Spam.
Thanks for helping us keep Google Play a safe and trusted place to discover some of the world's best apps and games.
At Google I/O we shared how Google's own apps make use of Google Play for successful launches and updates and introduced the new Google Play Developer Publishing API Version 3.
The Publishing API enables you to integrate publishing operations into your existing release process or automated workflows by providing the ability to upload APKs and roll out releases. Here's an overview of some of the improvements you can now take advantage of in Version 3 of the API.
Releases in the API
The Publishing API now uses the release model you are familiar with from the Play Console.
{ "track": "production", "releases": [ { "name": "Release One", "versionCodes": ["100"], "status": "completed" } ] }
This gives you full control over releases via the API allowing a number of operations which were previously available only in the Play Console. For example, you can now control the name of releases created via the API, and we have now relaxed the constraints on what can be rolled out via the API to match the Play Console.
Additional testing tracks
The API now supports releasing to any of the testing tracks you have configured for your application as well as the production track. This makes it possible to configure your continuous integration system to push a new build to your internal test track as soon as it's ready for QA.
Staged rollout
Staged rollouts are the recommended way to deploy new versions of your app. They allow you to make your new release available to a small percentage of users and gradually increase this percentage as your confidence in the release grows.
Staged rollouts are now represented directly in the API as inProgress releases.
{ "track": "production", "releases": [ { "versionCodes": ["100"], "status": "completed" }, { "versionCodes": ["200"], "status": "inProgress", "userFraction": 0.1 } ] }
You can now halt a staged rollout via the API by changing its status to halted. This makes it possible to automatically respond to any problems you detect while performing a rollout. If it turns out to be a false alarm, the API now also allows you to resume a halted release by changing its status back to inProgress.
Release notes
Release notes are a useful way to communicate to users new features you have added in a release. In V3 we have simplified how these are specified via the API by adding the releaseNotes field to release.
{ "track": "production", "releases": [ { "versionCodes": ["100"], "status": "completed", "releaseNotes": [ { "language": "en-US", "text": "Now it's easier to specify release notes." }, { "language": "it-IT", "text": "Ora è più semplice specificare le note sulla versione." } } ] }
Draft releases
We know that while many developers are comfortable deploying test builds automatically, they like using the Play Console when rolling out to production.
So, in the V3 API we have added the ability to create and manage Draft Releases.
{ "track": "production", "releases": [ { "name": "Big Launch", "versionCodes": ["200"], "status": "draft" } ] }
This allows you to upload APKs or App Bundles and create a draft release from your continuous integration system, and then have your product manager log in, check that everything looks good, and hit "Confirm and Rollout".
We hope you find these features useful and take advantage of them for successful launches and updates with Google Play. If you're interested in some of the other great tools for distributing your apps, check out the I/O sessions which have now been posted to the Android Developers YouTube Channel.
How useful did you find this blogpost?
Since our public launch at Google I/O, we've been working hard to improve the developer experience of building instant apps. Today, we're excited to announce availability of the Android Instant Apps SDK 1.1 with some highly-requested features such as improved NDK support, configuration APKs for binary size reduction, and a new API to maintain user's context when they transition from an instant app to the installed app.
For a great instant app experience, app binaries need to be lean and well structured. That's why we're introducing configuration APKs.
Configuration APKs allow developers to isolate device-specific resources and native libraries into independent APKs. For an application that uses configuration APKs, the Android Instant Apps framework will only load the resources and native libraries relevant to the user's device, thereby reducing the total size of the instant app on the device.
We currently support configuration APKs for display density, CPU architecture (ABI), and language. With these, we have seen an average reduction of 10% in the size of the binaries loaded. Actual savings for a given app depend on the number of resource files and native libraries that can be configured.
As an example, a user on an ARM device with LDPI screen density and language set to Chinese would then receive device-agnostic code and resources, and then only get the configuration APKs that have ARM native libraries, the Chinese language, and LDPI resources. They would not receive any of the other configuration APKs such as the x86 libraries, Spanish language strings, or HDPI resources.
Setting up configuration APKs for your app is a simple change to your gradle setup. Just follow the steps in our public documentation.
On Android Oreo, the internal storage of the instant version of the app is directly available to the installed version of the app. With this release of the SDK, we are enabling this functionality on older versions of the Android Framework, including Lollipop, Marshmallow, and Nougat devices.
To extract the internal storage of the instant app, installed apps can now call InstantAppsClient.getInstantAppData() using the Instant Apps Google Play Services API and get a ZIP file of the instant app's internal storage.
Check out our code sample and documentation for more details on how to use this API.
It's simple to start building your instant app on the latest SDK. Just open the SDK Manager in Android Studio and update your Instant Apps Development SDK to 1.1.0. We can't wait to see what instant app experiences you build with these new features.
Since our public launch at Google I/O this year, we've been hard at work expanding the number of supported devices and the availability of instant apps, so that users can run your apps instantly, without installation. We're excited to announce that 500 million Android users now have access to instant apps across countries where Google Play operates.
A number of Google Play apps and games businesses across a range of industries have already started building with instant apps. Following the launch of their instant apps, they have seen strong results in engagement, acquisition and retention.
Learn more best practices for managing your download size with Android Instant Apps, and also visit g.co/instantapps for more information on building instant apps and get started today!
gradle -q :MODULE:dependencies --configuration compile
Subscriptions can be a sustainable source of revenue, allowing you to invest in your long-term business growth with confidence. Subscription apps are growing rapidly on Google Play; the number of subscribers doubled in the last year and spend on subscriptions has increased 10-times over the past three years. To help the growing number of subscription businesses we're seeing, we introduced the subscriptions dashboard in the Google Play Console at I/O 2017. Today, we're adding three new subscription reports covering acquisition, retention, and cancellations to help you understand your data and make informed business decisions. Find information below on the new features, our updated best practices to help you grow your subscriptions business, and stories from other developers succeeding on Google Play.
The acquisition report enables you to evaluate different acquisition channels, including Adwords and UTM-tagged campaigns. This can help you identify which channels and campaigns are the most successful in acquiring new subscribers.
The retention report displays the lifetime retention of a customized cohort of your subscribers. It allows you to easily compare different subscription products, plots key events such as the end of a free trial, and provides forecasts to enable you to make decisions faster.
Finally, the cancellations report. This detailed cancellation data shows when a user cancels, either voluntarily (such as when they choose to cancel) or involuntarily (for example, when there is payment failure). You can also see whether the cancellation was accompanied by the person uninstalling.
We're continually working to improve the Google Play Console. If you have ideas or feedback on how we can improve the subscriptions features, please let us know.
To benefit from these features, you need to be using Google Play Billing as the payment method for subscriptions in your app. Implementing Play Billing is easy with the new Google Play Billing Library. We've also updated Play Billing so the billing permission will be enforced when the buyer tries to initiate a purchase rather than when you publish your app. This means you can publish a single APK in both Play Billing supported and non-supported countries (rather than maintaining a separate APK that does not use the Billing permission for non-supported countries). Remember to check first if billing is supported before trying to offer any in-app purchases.
As developers become more sophisticated with their subscriptions offerings on Google Play, our most successful partners have learned a lot about what does and doesn't work well. Niko Schröer, a partner manager with expert knowledge of subscription apps, has a new post on Medium to help you become a successful subscriptions company. In the post, you'll find a link to our detailed user research on Android subscribers [PDF] published in June 2017, which offers helpful insights into what users look for in a subscription product. We've also published some new best practices on subscriptions, which you can read along with other tips to succeed on Google Play in the Playbook app.
Viki, a Singapore based video app, uses subscriptions to build a sustainable and predictable revenue stream, allowing them to invest in original content and provide better premium experiences for their users. Total revenue from subscriptions grew over 200% over the year, and by 700% in emerging markets like the Middle East and Latin America. Watch Alex Chan, Senior VP of Product and Engineering at Viki, tell the story.
The developer of Anghami, a popular music service in the Middle East and North Africa, increased the number of subscribers in their app with user interface experiments and introductory pricing. During one promotional period, Anghami used introductory pricing to increase new sign-ups by 400% compared to their average daily sign-ups. Find out more about how Anghami achieves subscription success.
People enjoy using apps and games which meet their performance and quality expectations. Excessive battery usage, slow render times, and crashes, on the other hand, can be a source of frustration. In fact, in an internal analysis of app reviews on Google Play, we noticed that half of 1-star reviews mentioned app stability. Developers who focus on app quality can see improvements in their rating, and ultimately their retention and monetization.
As part of our continued effort to deliver the best possible Google Play experience, we recently enhanced our search and discovery algorithms to reflect app quality. This results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality (eg: apps that exhibit more frequent crashes). The change has had a positive impact on engagement -- we've seen that people go on to use higher quality apps more and uninstall them less.
Developers focusing on performance can use the Play Console to help find and fix a number of quality issues. Android vitals identifies key performance issues, reported by opted-in devices which have your app installed, so you can address them. The pre-launch report shows you the result of testing your alpha or beta app on popular physical devices so you can catch issues before launching updates. Also, ratings and reviews can provide additional insights related to app quality, directly from people using your app. To see the positive effect this can have, find out how Busuu increased their rating from 4.1☆ to 4.5☆ by focusing on app performance.
Google Play strives to help people find and discover safe, high quality, useful, and relevant apps. By focusing on the quality and performance of your app, you'll find more success on Google Play. For more tips and best practices to grow your app or game business, get the Playbook app.
Calling all indie developers with fun and creative mobile games: we want to see your latest work! We'll be back with the second Google Play Indie Games Festival taking place in San Francisco on September 23rd.
If you're an indie developer based in the US or Canada and want to submit your game, visit the submission form and enter now through August 6th at 11:59PM PST.
If chosen as one of the 20 Finalists, you could have a chance to demo your game at the event and compete for prizes and bragging rights, to go home as one of the three festival winners!
