Posted by Purnima Kochikar, Director of Business Development, Games & Applications
Last week, we unveiled a number of new things in the world of Android. And while we already showcased the new tools available at your disposal in Android 4.3, we also unveiled a new Nexus 7 tablet, as well as the Google Play Games app, both of which represent opportunities to take advantage of a growing number of users.
If you’re a developer optimizing your app for Android tablets, no doubt you’re familiar with the original Nexus 7. It was Google’s statement on what a great Android tablet experience should look like, and since then, the Android tablet ecosystem has come a long way. There have already been more than 70 million activations of Android tablets, with more than 1 in 2 tablets sold today running Android. We’re starting to see with Android tablets what could be the hockey stick growth all of us experienced a couple of years ago with Android smartphones, and we hope that the new Nexus 7 continues to fuel this growth even further.
Most top developers on Android have already prepared their applications for this wave of new Android tablet users, including many of the essentials, like the New York Times, Zappos, Evernote, Flipboard, Pinterest and more. To help users find your tablet-designed apps more easily on Google Play, you can now choose to only see apps designed for tablets in the top lists. There are also over 50 new collections, which highlight outstanding tablet apps.
To take advantage of the Android tablet revolution, check out our Tablet App Quality Checklist, which has tips and techniques on how to deliver a great app experience for tablet users. It details all of the key things you need to do to optimize your app for tablets, like taking advantage of the extra screen real estate and adjusting font sizes and touch targets, to things you can do on the distribution side, like declaring support for tablet screens and showcasing your tablet UI on Google Play by uploading tablet-specific screenshots. Optimizing your app for Android tablets will unlock a whole new group of users, like those who are about to receive their new Nexus 7 tablets.
The Android games category on Google Play is on fire; in fact, the vast majority of top mobile game developers are building Android tablet games, and most new titles launch immediately on Android. To help game developers take advantage of the next generation of games, at Google I/O in May, we introduced Google Play game services, our gaming platform for Android, iOS, and the web. By building on Google’s strengths in mobile and cloud services, Google Play game services allows game developers to focus on what they’re good at: creating great gaming experiences for their users.
Turbocharging that growth even more, on Wednesday we introduced the Google Play Games app, which brings your friends together with the games you love, where you can invite a friend and start challenging gamers around the world, compete for top achievements, and race to the top of the leaderboard.
Since the launch at Google I/O, just over two months ago, over one thousand games have added Google Play game services, with millions of users enjoying features like leaderboards and multiplayer inside of the games they love. Some of those early developers using Google Play game services are reporting incredible upticks in vital engagement metrics; for instance, Concrete Software is seeing session length up 15%, and Glu is reporting a 40% increase in 7-day user retention.
Here are a few things you can do to take your game to the next level with Google Play:
Whether it be getting your app ready for the wave of new Android tablets that are lighting up each day, or opening up a whole new set of features for your users with Google Play game services, a great Android experience starts with a great app or game. That’s why we’re working hard to help provide you with the tools and features needed to create those great experiences for your users, and to help you reach as many of them as possible in the process, with Google Play.
Today in San Francisco we announced Android 4.3, a sweeter version of Jelly Bean that includes great new features for users and developers. Android 4.3 powers the new Nexus 7 tablet that's coming soon to Google Play and retail outlets, and it’s rolling out now as an update to Nexus 4, Nexus 7, Nexus 10, and Galaxy Nexus HSPA+ devices across the world.
For developers, Android 4.3 includes the latest performance enhancements to keep your apps fast, smooth, and efficient, together with new APIs and capabilities to use in your apps. Here's a taste of what's new:
Check out the Android 4.3 platform highlights for a complete overview of what’s new for developers. To read more about the new APIs and how to use them, take a look at the API Overview or watch the new DevBytes videos.
Along with the new Android 4.3 platform we’re releasing an update to the Android NDK (r9). The new NDK gives you native access to the OpenGL ES 3.0 APIs and other stable APIs in Android 4.3, so if you use high-performance graphics in your games or apps, make sure to check it out.
Last, we’ve updated the Android Support Library (r18) with several key APIs to help you build great apps with broad compatibility. Most important, we've added an Action Bar API to let you build this essential Android design pattern into your app with compatibility back to Android 2.1. For apps targeting RTL languages, there's a new BidiFormatter utility you can use to manage RTL strings with compatibility back to Android 2.1. Also, watch for a new RenderScript feature coming soon that will let you take advantage of hardware-accelerated computation with compatibility back to Android 2.2.
You can get started developing and testing on Android 4.3 right away, in Android Studio or in ADT/Ant. You can download the Android 4.3 Platform (API level 18), as well as the SDK Tools, Platform Tools, and Support Library from the Android SDK Manager.
For most users, the launcher icon (sometimes referred to as the app icon) is the first impression of your app. As higher density screens on both phones and tablets gain popularity, it's important to make sure your launcher icon is crisp and high quality. To do this, make sure you’re including XHDPI (320dpi) and XXHDPI (480dpi) versions of the icon in your app.
In addition to the current launcher icon guidelines, please also refer to these additional important guidelines when creating your icons:
Note that tablets and other large screen devices request a launcher icon that is one density size larger than the device's actual density, so you should provide your launcher icon at the highest density possible. For example, if a tablet has an XHDPI screen, it will request the XXHDPI version of the launcher icon.
Attention to detail makes an app truly beautiful: transitions are fast and clear, layout and typography are crisp and meaningful, and design touches that delight you in surprising ways are sprinkled throughout. Today, we’re publishing a new Beautiful Design collection on Google Play, which highlights 11 beautiful apps with these kinds of masterfully crafted design details.
The collection, which we’ll refresh with new apps every so often, currently includes:
If you’re an Android developer, make sure to play with some of these apps to get a sense for the types of design details that can separate good apps from great ones.
Lastly, remember that this new Beautiful Design collection is just one of a number of unique collections on Google Play that are front and center in the new Google Play Store app client.
Android Studio lets you easily add a cloud backend to your application, right from your IDE. A backend allows you to implement functionality such as backing up user data to the cloud, serving content to client apps, real-time interactions, sending push notifications through Google Cloud Messaging for Android (GCM), and more. Additionally, having your application’s backend hosted on Google App Engine means that you can focus on what the cloud application does, without having to worry about administration, reliability or scalability.
When you create a backend using Android Studio, it generates a new App Engine application under the same project, and gives your Android application the necessary libraries and a sample activity to interact with that backend. Support for GCM is built-in, making it easy to sync data across multiple devices. Once you've generated the project, you can build and run your client and server code together, in a single environment, and even deploy your backend code right from Android Studio.
In this post we’ll focus on how to get started with the basic setup. From there it's easy to extend the basic setup to meet your needs.
Before you get started, make sure you take care of these tasks first:
In Android Studio, open an existing Android application that you want to modify, or create a new one. Select the Android app module under the Project node. Then click Tools > Google Cloud Endpoints > Create App Engine Backend.
In the wizard, enter the Project ID, Project Number, and API Key of your Cloud project.
This will create:
RegisterActivity
The generated App Engine application (<app_name>-AppEngine) is an Apache Maven-based project. The Maven pom.xml file takes care of downloading all the dependencies, including the App Engine SDK. This module also contains the following:
DeviceInfoEndpoint.java
DeviceInfo.java
MessageEndpoint.java
The endpoints module (<app_name>-endpoints) generated for you contains the classes and libraries needed by the Android application to interact with the backend:
RegisterActivity.java
DeviceInfoEndpoint
In your Android application, you can call RegisterActivity whenever you want the registration to take place (for example, from within the onCreate() method of your main activity.
onCreate()
... import android.content.Intent; ... @Override protected void onCreate(Bundle savedInstanceState) { ... Intent intent = new Intent(this, RegisterActivity.class); startActivity(intent); }
When you're ready to deploy an update to your ( the sample ) production backend in the cloud, you can do that easily from the IDE. Click on the “Maven Projects” button on the right edge of the IDE, under Plugins > App Engine, right-click and run the appengine:update goal.
As soon as the update is deployed, you can also access your endpoints through the APIs Explorer at http://<project-id>.appspot.com/_ah/api/explorer.
http://<project-id>.appspot.com/_ah/api/explorer
For testing and debugging, you can also run your backend server locally without having to deploy your changes to the production backend. To run the backend locally, just set the value of LOCAL_ANDROID_RUN to true in CloudEndpointUtils.java in the App Engine module.
LOCAL_ANDROID_RUN
true
CloudEndpointUtils.java
Now build and run your Android app. If you called RegisterActivity from within your main activity, the device will register itself with the GCM service and the App Engine app you just deployed. If you are running the app on an emulator, note that GCM functionality requires the Google APIs Addon image, which you can download from the SDK Manager.
You can access your sample web console on any browser at http://<project-id>.appspot.com. There, you will see that the app you just started has registered with the backend. Fill out the form and send a message to see GCM in action!
http://<project-id>.appspot.com
It's easy to expand your cloud services right in Android Studio. You can add new server-side code and through Android Studio instantly generate your own custom endpoints to access those services from your Android app.
Last month, we announced Google Play for Education — a platform enabling developers and content providers to reach K-12 educators and students in the United States through a new Android based initiative. Google Play for Education is an extension of the Google Play Store for schools, adding curation, bulk purchasing, and instant distribution to students’ Android tablets for educational apps, books and videos. As we said at the time, we are excited to be doing our part to make technology and innovation in the classroom more accessible.
Starting today, you can use the Google Play Developer Console to mark your apps for inclusion in Google Play for Education, which is actively being piloted in schools across the country. Marking your app identifies it as targeted for the US K-12 educational market and queues it for evaluation by a third-party network of educators. These educators perform a first-pass qualification of apps, assigning the appropriate subject, grade, and common core standards metadata, while evaluating whether they meet the Google Play for Education criteria for classroom use.
Leading up to the fall launch, the Google Play for Education team is conducting an extensive series of pilots that include schools and students across the U.S. By marking your app for inclusion now, you will be getting your app into the hands of these schools and key influencers in the education technology community.
Whether you already have an existing educational app or are looking to build one, take a look at our Guidelines for Apps to make sure your app is appropriate for the K-12 environment. Follow our detailed requirements and test your app to ensure it is optimized for Android tablets. Then, upload your new or updated app, mark it for inclusion in Google Play for Education, and publish. We will email you when your app has been evaluated. Depending on app submission volume, this process can take 3-4 weeks. For more information, see Get Started.
Also please tune in to our panel for education developers on Tuesday June 25th at 10:30 AM EDT. Live from the ISTE (the International Society for Technology in Education) Conference, we’ll tell you more about developing for Google in Education and we’ll host some educators who explain what they are looking for in educational apps. The panel will be streamed on Google Developers Live and we'll make the video available to you as well.
For more information on Google Play for Education, please visit developer.android.com/edu.
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