#WeArePlay: How Miksapix Interactive is bringing ancient Sámi Mythology to gamers worldwide

In our latest #WeArePlay film, which celebrates the people behind apps and games on Google Play, we meet Mikkel - the founder and CEO of Miksapix Interactive. Mikkel is on a mission to share the rich stories and culture of the Sámi people through gaming. Discover how he is building a powerful platform for cultural preservation using a superheroine.

You went from a career in broadcasting to becoming a founder in the games industry. What inspired that leap?

I've had an interest in games for a long time and always found the medium interesting. While I was working for a broadcast corporation in Karasjok, I was thinking, "Why aren't there any Sámi games or games with Sámi content?". Sámi culture is quite rich in lore and mythology. I wanted to bring that to a global stage. That's how Miksapix Interactive was born.

Your game, Raanaa - The Shaman Girl, is deeply rooted in Sámi culture. What is the significance of telling these specific stories?

Because these are our stories to tell! Our mission is to tell them to a global audience to create awareness about Sámi identity and culture. Most people in the world don't know about the Sámi and the Sámi cultures and lore. With our languages at risk, I hope to use storytelling as a way to inspire Sámi children to value their language, celebrate their identity, and take pride in their cultural heritage. Sámi mythology is rich with powerful matriarchs and goddesses, which inspired us to create a superheroine. Through her journey of self-discovery and empowerment, Raanaa finds her true strength — a story we hope will inspire hope and resilience in pre-teens and teens around the world. Through games like Raanaa - The Shaman Girl, we get to convey our stories in new formats.

How did growing up with rich storytelling affect your games?

I was raised in a reindeer herders family, which means we spent a lot of time in nature and the fields with the reindeers. Storytelling was a big part of the family. We would eat supper in the Lavvu tent sitting around a bonfire with relatives and parents telling stories. With Miksapix Interactive, I am taking my love for storytelling and bringing it to the world, using my first hand experience of the Sámi culture.

How has Google Play helped you achieve global reach from your base in the Arctic?

For us, Google Play was a no-brainer. It was the easiest part to just release it on Google Play, no hassle. We have more downloads from Google Play than anywhere else, and it has definitely helped us getting abroad in markets like Brazil, India and the US and beyond. The positive Play Store reviews motivated and inspired us during the development of Raanaa. We use Google products like Google Sheets for collaboration when we do a localization or translation. 

What is next for Miksapix Interactive?

Now, our sights are set on growth. We are very focused on the Raanaa IP. For the mobile game, we are looking into localizing it to different Sámi languages. In Norway, we have six Sámi languages, so we are now going to translate it to Lule Sámi and Southern Sámi. We're planning to have these new Sámi languages available this year.