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01 November 2016

Look out for our bi-annual Google Play Developer Sentiment Survey, coming soon

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Posted by Dorothy Kelly, Head of Developer Insights, Google Play Developer Marketing

Core to our mission, we're always focused on the user and delivering the best experience possible. This same principle underlies how Google Play works with developers, as we aim to provide you with best experience working with us and our products. We can only do this through understanding what you need and how we can improve. We ran our first Developer Sentiment Survey in July this year, and heard feedback from over 4,000 developers across 15 countries. This bi-annual survey gathers feedback at scale from the thousands of developers around the world who publish their apps and games on Google Play. While it was great to hear how Google Play is working for you, we also learned how we should improve to enable you to build even more successful businesses.

This month, you may receive an email from Google Play inviting you to participate in the next Google Play Developer Sentiment Survey. This invitation is sent to a selection developers who have opted in to receive Research contacts in the Developer Console, or to those who are directly managed by Google. You can review and update your preferences in the Developer Console to ensure you get the opportunity to be invited to participate in future surveys.

In this survey we ask you to give us feedback across a number of areas:

  • Develop: Testing, publishing and launching your app or game.
  • Grow: Discovery and marketing of your app or game.
  • Engage: Distributing to and engaging with your target market.
  • Earn: Pricing and Payment methods.
  • Getting Support: Accessing the information and support you need when you have a question.

We use your feedback to decide what we need to focus on next to help you grow your app or game business. Initiatives announced at I/O 2016, such as improved betas, prelaunch reporting, the Developer Console app, and pricing templates, were all developed in response to feedback from developers like you.

If you do receive an invitation to participate in this survey, we really appreciate you taking the time to complete it. We value your feedback and want to act on it to help you create apps and games that delight your users, and help you build a successful business anywhere in the world.