Continuing to boost developer success on Google Play

Posted by Purnima Kochikar, VP of Play Partnerships

As we highlighted in March, our mission is to help all developers succeed and build sustainable businesses. Last month at Google I/O, we built on this by announcing updates aimed at ‍helping more users discover your apps and games, opening enrollment for the new 15% service fee tier, and more.

But we’re always looking for ways to help developers of all types succeed on Google Play, and today we have even more to share.

Investing in better cross-device experiences

Users expect compelling content no matter what device they’re on. With our recent launch of Entertainment Space for tablets, the announcement that Samsung watches are coming to Wear OS, the upgraded Android Auto platform, and a new discovery experience on Google TV, there’s more opportunity for developers to engage their users than ever.

On Play, we are excited to help developers scale their services beyond mobile and across all the form factors that are important to users. We've long offered programs to help you build innovative experiences and today, we are opening our Play Media Experience Program globally to enable even more developers to invest in best-in-class media experiences across devices, including:

• Video - high quality video content for the living room; requires integrations with Android TV, Google TV, and Google Cast
• Audio - subscription music and audio services that work everywhere; requires integrations with Wear OS, Android Auto, Android TV, and Google Cast
• Books - compelling reading experience on larger screens; optimized experience on tablets, foldables, and integration with the new Entertainment Space.

Through these integrations, we enable new discovery and re-engagement opportunities for developers to accelerate their overall growth on Play and offer a service fee of 15% during the program term, all to help developers deliver premium experiences.

Developers can review program guidelines and express interest now and we’ll follow up with more information if you are eligible. The Play Media Experience Program joins our many other resources for developers, including, Subscribe with Google for news publishers, our existing enterprise programs, and our many other initiatives like Play Points and Play Pass that help us continually improve our offerings to users and meet the needs of developers.

New updates ahead for game developers

Register now for the digital Google for Games Developer Summit on July 12 and 13 to hear the latest product updates from across Google. We’ll have over 20 sessions from Android, Play, Cloud, Firebase, and ads to help you build better games and reach your users.

As always we will continue to listen to your feedback and we look forward to looking for even more ways to support your business at every stage on Google Play.