Posted by Alex Musil, Product Management at Google Play
At this year’s Google I/O, we focused on three major ways we can help you continue growing your business on Google Play:
You can check out all the updates in our I/O session, or keep reading for a quick overview of the new features that will help take your business even further.
Over the last few years, we've been working on tools to help make SDKs better and safer for everyone, including SDK providers, app developers, and ultimately, our collective end users.
Google Play SDK Index shows reliability and safety signals so you can decide if an SDK is right for your business and your users.
Your app quality affects everything from your ability to engage and retain users to your discoverability and promotability on the Play Store.
Beyond Android vitals, there are other new features to help you across the development lifecycle:
To learn more about all these launches, check out our session on app quality.
Google Play can help grow your business with new ways to acquire new users, engage your existing ones, and drive revenue growth.
Developers can now create up to 50 custom store listings, each with analytics and unique deep links.
Each base plan in a subscription defines a different billing period and renewal type - e.g a monthly auto-renewing plan, an annual auto-renewing plan, and a 1-month prepaid plan. A base plan can have multiple offers supporting different stages of the subscription lifecycle - e.g. an acquisition offer for limited time free trial, or an upgrade offer to incentivize subscribers to move from a prepaid plan to an auto-renewing plan. Offers are a great way to acquire new subscribers, incentivize upgrades, and retain existing subscribers.
For each subscription, you can now configure multiple base plans and offers.
Prevent subscriber loss due to declined payments with the In-App Messaging API.
These features are all available with the latest version of Play Billing Library 5.0. To learn more about these and other tools to help grow your business, check out “Power your Success with new acquisition, engagement and monetization tools.”
Thank you for continuing to be a part of the thriving Google Play ecosystem. We can’t wait to see what you build next.
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![Easily configure your subscription base plans and offers without having to create additional SKUs. [previous configuration (left); new configuration (right)]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2RBhMUNly_JKFCQjmPsudneSHVbjG9_FM2L3fca4q1fcT9E8oTkAESwaoo-3stYYKqbSUSwajnKs1wuOCfeLsB4xkSjQVhEGOO38IgBtd0sKJZqUumJv_zVwnrxpIi8DnU3nZ3UE7_HfhcZsAnPJ7tAfnklcldcQZcCOFu194vEWYcesA1KxQwCf9/s1600/Play-new-ways-to-sell-subscriptions-inline-V3.png)
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